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Childhood obesity: early programming by infant nutrition (quality of life)

Illustration: Programme logo

Obesity is a problem in Europe and prevention is essential. Childhood obesity investigates whether infant feeding regimes that differ in protein and fat contents during the first two years of life influence an innovative, early marker of obesity development, namely the difference between length at two years of age and length at birth. The project targets health professionals, politicians and parents via a glossy brochure, a six-monthly newsletter and a website. The website offers Acrobat (pdf) downloads of all publications and includes public information with health professional, parents’ and media corners as well as a partner-only section. A dissemination database was established using ‘Endnote’ software.

Key communications lesson:

Overall dissemination is successful but a media briefing at the ninth European conference on nutrition in Rome in October 2003 attracted very few journalists. Another press conference was arranged just before – and the company concerned then took all the journalists out to lunch!

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