Television, newspapers, the radio and other press formats are powerful communication tools. The formidable presence of the Internet and the rise of digital media have also highlighted the need to keep abreast of new communication methods and products in order to reach existing audiences and tap into new ones. These channels are essential to a dynamic science-society exchange, and effort is required to make sure accurate and insightful science messages continue to reach people in an age teeming with information and ideas.
The Science in Society (SIS) Programme supports initiatives that help scientists, journalists and professional communicators better understand one another's needs and expectations in order to deliver clear and transparent representations of scientific achievements and endeavours to European citizens.
As an attempt to bridge the gap between the media and the science community, the programme supports training initiatives for emerging and established journalists and science writers as well as scientists and researchers (examples of which are provided below).
The European Commission has also produced a guide to help project coordinators and team leaders to communicate the objectives and results of their work more effectively. It includes resources to help prepare and deliver a communication strategy, website, publication and presentation, and generate positive media coverage.
The world of science communication is changing rapidly as new technologies and fresh possibilities for communicating science become available and more prevalent. Therefore, the SIS Programme also funds research activity to enhance the methods and products of science communication .