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  European Commission   > Research > Key Action 5
 
index by sub-area 5.5. Sustainable development of rural and other relevant areas
index by country United Kingdom
 

Organic marketing initiatives and rural development

Contract nr: QLK5-CT-1999-31124
Project type: RS (Research and Technological Development Project)
Starting date: 01-01-2001
Duration: 36 months
Total cost: 3,312,359 EUR
EC Contribution: 2,629,067 EUR
Scientific Officer: Sjur BAARDSEN
Research topic: 5.5. Sustainable development of rural and other relevant areas

Abstract:
Organic marketing initiatives (OMIs) will be examined, at increasing levels of complexity, to determine guidelines for existing and potential OMIs, and related actors, for the development of successful marketing strategies. This will involve investigation of the performance of the OMIs themselves, their interaction with the communities and overall environment of the regions in which they are located, and the evolving nature of consumer demand. Through this investigation of the role of intermediary market structures and the specific contexts in which they operate, potential improvements in regulatory structure, policy support and dissemination of good practice will be examined to determine whether developments so far can be extended and improved. This will improve the capacity of organic farming to generate positive social and environmental effects in peripheral, disadvantaged regions of Europe.


Coordinator
Peter MIDMORE
University of Wales, Aberystwyth
Abersystwyth
UNITED KINGDOM
Tel.: +44 1970 622251
Fax: +44 1970 611264
E-mail: pxm@aber.ac.uk


Partners
  Raffaele ZANOLI
Università degli Studi di Ancona
Ancona
ITALY
Tel.: +39 0712204929
Fax: +39 0712204858
E-mail: zanoli@agrecon.unian.it
  Ulrich HAMM
Fachhochschule Neubraudenburg, University of applied sciences
Neubrandenburg
GERMANY
Tel.: +49 395 5693209
Fax: +49 395 5693299
E-mail: hamm@fh-nb.de
  Bertil SYLVANDER
Institut National de la Recherche Agronomique
Nantes
FRANCE
Tel.: +33 2 40675150
Fax: +33 2 40675005
E-mail: bsylvander@nantes.inra.fr
  Otto SCHMID
Forschungsinstitut für biologischen Landbau
Frick
SWITZERLAND
Tel.: +41 62865253
Fax: +41 628657273
E-mail: otto.schmid@fibl.ch
  Jouni KUJALA
University of Helsinki
Helsinki
FINLAND
Tel.: +358 91911
Fax: +358 919123077
E-mail: jouni.kujala@helsinki.fi
  Gernot PATZELT
Institut für Hochgebirgsforschung und Alpenlaendische Land- und Forstwirtschaft, Leopold Franzens Universitaet Innsbruck
Innsbruck
AUSTRIA
Tel.: +43 512507239
Fax: +43 5125072806
E-mail: gernot.patzelt@uibk.ac.at
  Niels HEINE KRISTENSEN
Departement of Technology and Social Sciences, Technical University of Denmark
Lyngby
DENMARK
Tel.: +45 45256021
Fax: +45 45881291
E-mail: nhk@its.dtu.dk
  Helmut LABERENZ
University of Applied Sciences
Hamburg
GERMANY
Tel.: +49 40 428922854
Fax: +49 40 428913905
E-mail: helmut.laberenz@rzbd.fh-hamburg.de
  Eva THELEN
Institut für Handel und Marketing Leopold Franzens Universität, Innsbruck
Innsbruck
AUSTRIA
Tel.: +43 5125077206
Fax: +43 5125072842
E-mail: Eva.Thelen@uibk.ac.at