Important legal notices
Home Index Introduction Index by contract number Index by coordinator Other information

Food risk communication and consumers' trust in the food supply chain
TRUST

Contract number : QLK1-2002-02343
Contract type : Shared Cost Project
Total cost : Under negotiation
EC contribution : Under negotiation
Starting date : not yet determined
Duration : 36 Months
Scientific Officer : Achim Boenke
Project website : not yet available
Coordinator
Prof. Dr Donato Romano
Università degli Studi di Firenze
Dipartimento di Economia Agraria e delle Risorse Territoriali
Piazzale delle Cascine, 18
50144 Firenze
Italy
Tel.: +39-055-3288244
Fax: +39-055-361771
E-mail: dromano @ unifi.it
Background

The research investigates the antecedents of trust in information sources and risk management along the food chain and the mechanisms that determine the social diffusion of trust. It focuses on the evaluation strategies brought about by consumers to assess the reliability of the message, the way they process risk information with regards to different food hazards, and the cultural gaps between professional risk managers and laypeople. It examines the interplay of the various psychological, sociological, demographic, and economic factors at individual, market, and social level. The proposal aims at providing a better understanding of consumer demands, attitudes and perceptions, with special reference to trust and risk perception in the food chain, and developing better strategies to communicate more effectively to consumers issues surrounding food risk.

Objectives
  • To contribute to a more in depth understanding of the nature, determinants and processes of social diffusion of trust in food risk information and food risk management, namely regarding BSE and GMOs;
  • To evaluate the strategies brought about by consumers to assess the reliability of the message, the way they process risk information with regards to different food hazards, and the cultural gaps between professional risk managers and laymen;
  • To assess the economic impacts of different risk communication strategies in the food chain;
  • To discuss and communicate research findings with policy makers, risk managers, consumers' organisations, and representatives of farmers and food industries at national and European level, concerning ways to promote more effective and ethically appropriate mechanisms for managing risk information about food related hazards.
(expected) Results and achievements

Anticipated deliverables of this research project are

  • new methods of understanding and assessing consumer trust and risk perceptions in the food chain;
  • new concepts for more effective communication with the consumer, and for reinforcing consumer confidence in the safety of the food supply;
  • creation of more transparent consensus platforms through the direct involvement of stakeholders
  • models of consumer's choice which could eventually facilitate innovation of products.

Partners

Università degli Studi di Trento
Dipartimento di Economia
Via Inama, 1
38100 Trento
Italy
Wageningen Universiteit en Researchcentrum
Department Maatschappijwetenschappen
Leerstoelgroep Rurale Sociologie
De Leeuwenborch
Hollandseweg 1
6706 Wageningen
The Netherlands
The University of Reading
Department of Agricultural and Food Economics
4, Earley Gate, Whiteknights Road
RG6 6AR Reading
United Kingdom
Christian Albrecht Universität zu Kiel
Department of Agricultural Economics
Olshausenstraße 40
24098 Kiel
Germany
Internazionale di Gorizia
Istituto di Sociologia
Programma Emergenze di Massa
Via Mazzini, 13
34170 Gorizia
Italy
Centre de Recherche pour l'Étude des Conditions de Vie
Département Consommation
142, Rue du Chevaleret
75013 Paris
France

National Institute for Consumer Research (SIFO)
PO Box 173
1325 Lysaker
Norway


Fifth Framework Programme

PDF Version

:

Volume 1 (PDF 2.9 MB)

   

Volume 2 (PDF 1.9 MB)

 

Last update

:

23-09-2003



[ Index ]    [ Introduction ]    [ Index by contract number ]    [ Index by coordinator ]    [ Others ]