Innovation is an essential precondition for growth, maintaining employment and competitiveness. However, the situation of the European Union in terms of innovation is unsatisfactory, despite some first-rate scientific achievements; this is the "European paradox". One of the major weaknesses lies in transforming the results of technological research into innovations and competitive. Greater attention needs to be given to dissemination of RTD results and to the expectations of end-users: Small and Medium Enterprises, Health Professionals and Consumers.
Our main objective is to promote innovation in the food sector in Europe and Eastern European countries through the interactive dissemination of RTD results to three target groups: SMEs, Health Professionals and Consumer Groups.
The two specific aims of the Flair-Flow project are:
- the dissemination of results from EU-sponsored food research in a user friendly form to 24 European countries;
- the establishment of a permanent dialog between the scientists and the end-users on topics related to food science: 72 debates will be organised all over Europe.
Flair-Flow will contribute to the new European Research Area (ERA) concept in many ways:
- by using intensively electronic means to disseminate the information to the end-users
- by increasing exchange of scientific information between the 24 countries involved in the project
- by setting up a user-friendly information network focusing on SMEs, health professionals and consumer groups
- by helping Eastern countries to integrate the Flair-Flow network
- by organising debate meetings on food science with European actors.