Research & Innovation - Participant Portal

Energy Efficiency - Market Uptake

H2020-EE-2014-3-MarketUptakeSub call of: H2020-EE-2014-2015
Planned Opening date 11-12-2013
Publication date 11-12-2013 Deadline Date 05-06-2014 17:00:00 (Brussels local time)
Total Call Budget €42,500,000 Main Pillar Societal Challenges
Status Closed OJ reference OJ C361 of 11. December 2013
Topic: Consumer engagement for sustainable energy

Specific challenge: residential use of energy is responsible for 28% of EU energy consumption[1]. The barriers to consumer energy saving have been known for more than 30 years[2] but are still present, in particular split incentives (e.g. tenants vs. landlords), lack of information, high initial investment in energy-efficient equipment and habits of energy users. Likewise, while awareness of the existence of renewable energies has improved considerably in the last years, there is still a lack of understanding of how to use them in practice.

Scope: Project proposals should focus on changing the behaviour of consumers in their everyday life (e.g. at home, at work, at school), using market segmentation and focussing on 'action', the last step of the AIDA (Awareness – Interest – Desire – Action) framework. Equipment responsible for main energy consumption (e.g. heating and cooling, lighting, domestic appliances, and consumer electronics)[3], as well as products from the small scale renewable energy market, should be addressed in priority. Educational activities or tools (such as comparative ones) may be necessary, e.g. to help consumers read and understand their energy bills or labels; to help them take advantage of ICT devices and tools to monitor and analyse their energy use; to increase trust in individual smart meters or energy audits; or to help them participate in community renewable energy projects (e.g. RES consumer cooperatives, community-owned projects, etc.). Actions should take gender issues into account when relevant and involve manufacturers, retailers and consumer associations when these can play a decisive role. The use of social innovations and innovative technologies (e.g. smart meters/appliances/ICT) should be considered when it brings added value, especially when addressing the younger generation. More fundamental activities aimed at a better understanding of consumers' and other stakeholders' perception, motivation and behaviour are part of the scope (e.g. understanding of product labels and building certificates, difference in patterns of consumption for women and men) provided their results can directly lead to improvements in the effectiveness of consumer-driven initiatives.

The Commission considers that proposals requesting a contribution from the EU of between EUR 1 and 1.5 million would allow this specific challenge to be addressed appropriately. Nonetheless, this does not preclude submission and selection of proposals requesting other amounts.

Expected impact: Bigger market share of the most energy-efficient products (from the highest energy class) and/or of high quality renewable energy products. For example, each million € of EU support in energy efficiency actions is expected to deliver annual energy savings of around 10% for at least 5,000 households[4] (around 8 GWh/year of savings[5]). In any case proposals should demonstrate significant impacts in terms of number of people changing their behaviour and taking informed investment decisions.

Type of action: Coordination and Support Actions

[1] Ballu, M. & Toulouse, E. (2010) Energy savings in practice. Potential and delivery of EU ecodesign measures.

[2] Crossley, D. J. (1983) Identifying barriers to the success of consumer energy conservation policies. Energy, 8, 533-546.

[3] Bertoldi, P., Hirl, B. & Labanca, N. (2012) Electricity consumption and efficiency trends in the EU-27.

[4] Energy savings in this order have been achieved in former IEE projects (e.g. ACHIEVE, EC-LINC, Energy Neighbourhoods, Eco n’Home).

[5] Considering 1.46 toe of energy consumption per capita and per year and an average household size of 2.4 capita, as indicated in Bertoldi et al. 2012 (quoted above).

Please read carefully all provisions below before the preparation of your application.

  1. List of countries and applicable rules for funding: described in part A of the General Annexes of the General Work Programme.
  2. Eligibility and admissibility conditions: described in part B and C of the General Annexes of the General Work Programme with the following exceptions:
    - at least three legal entities shall participate in an action;
    - each of the three legal entities shall be established in a different eligible country;
    - all three legal entities shall be independent of each other within the meaning of Article 7 of the rules of participation.
  3. Evaluation

    3.1  Evaluation criteria and procedure, scoring and threshold: described in part H of the General Annexes of the General Work Programme.
    3.2 Guide to the submission and evaluation process
  4. Proposal page limits and layout: Please refer to Part B of the standard proposal template.
  5. Indicative timetable for evaluation and grant agreement:
    One-stage evaluation: maximum 5 months from the final date for submission.
    Signature of grant agreements: maximum 3 months from the date of informing successful applicants.
  6. Provisions, proposal templates and evaluation forms for the type(s) of action(s) under this topic:

    Coordination and Support Action:

    Specific provisions and funding rates
    Standard proposal template (administrative forms and structure of technical annex)
    Standard evaluation form
    Annotated Model Grant Agreement
  7. Additional provisions:

    Horizon 2020 budget flexibility
    Classified information
    Technology readiness levels (TRL) – where a topic description refers to TRL, these definitions apply.
    Financial support to Third Parties – where a topic description foresees financial support to Third Parties, these provisions apply.


Additional documents

You can download the same documents as one zip file from the call page

  • Legal basis - Specific Programme H2020 en
  • WP H2020 - 10. Secure, clean and efficient energy en
  • WP H2020 - 1. Introduction en
  • WP H2020 - draft corrigendum en
  • Legal basis - Framework Programme H2020 en
  • Legal basis - Rules for Participation en
  • WP H2020 - 19. General Annexes en

No submission system is open for this topic.