TOPIC : Communication and awareness
|Publication date:||25 August 2015|
|Types of action:||BBI-CSA Bio-based Industries Coordination and Support action|
|DeadlineModel: Opening date:||single-stage 25 August 2015||Deadline:||03 December 2015 17:00:00|
|Time Zone : (Brussels time)|
Topic DescriptionSpecific Challenge:
Enhancing the awareness of the broad public on bio-based products and applications and their benefits is essential for the public acceptance and the success of a bioeconomy. This requires a comprehensive and continuing communication programme with ‘science-based’ facts and figures and well-formulated key messages, which address capabilities and benefits as well as risk management of (new) bio-based products. The specific challenge is to communicate at the right moments, with the appropriate key messages on what bio-based products are and can be used for, their benefits for man and environment and the role of the bio-based industries, while also addressing the concerns of the society. This communication programme needs to closely cooperate with communications programmes within H2020 on bio-based products and to Regional activities addressing the same to achieve synergy.Scope:
Develop well-formulated, science-based facts and figures on bio-based products, key messages on benefits and risk management, addressing societal concerns. Develop case studies on practical solutions for end-users and involve organisations representing the society at large. A communication programme utilising the appropriate key messages for the target audiences should also include a feedback loop to incorporate citizens reactions and for continuous improvement of the programme. Other key messages should include the benefits of a bioeconomy, and the contributions the bio-based industries bring to communities at large in terms of jobs and economic growth, of welfare and wealth. Proposals should address the following elements:
- Case studies on specific practical solutions for end-consumers that cater to societal needs or concerns.
- Consultations with the involved stakeholders in order to ensure that the developed ‘common language’ for communicating across value chains is meaningful and will be accepted by the broader stakeholders’ communities.
- Produce tailored communication tools, including workshops, conferences and exhibitions for the respective target audiences to maximise outreach and facilitate debate.
- Carry out market surveys to measure progress in consumers’ engagement, market-uptake of bio-based products, public acceptance of the socio-economic and environmental benefits of bio-based industries. Survey results should be used to adapt priorities and communication key messages.
- Increase public confidence by providing clear information on the performance, (comparative) functionality and end-of-life options of bio-based products.
- Develop together with societal and research organisations and in cooperation with educational organisations teaching materials for use in educational systems at various levels (primary, secondary, vocational, university) across the EU.
- Explore possibilities for synergy with regional activities and EU initiatives (e.g. European Innovation Partnerships) that address similar needs.
- Build on and coordinate with ongoing Horizon 2020 projects dealing with communication and public consultation in the field of bio-based productsa communication programme to overcome the lack of information on bio-based products and to mobilise engagement and raise awareness among citizens and various stakeholder groups.
It is considered that proposals with a total eligible budget of up to EUR 1 million would allow this specific challenge to be addressed appropriately. Nonetheless, this does not preclude submission and selection of proposals with another budget.Expected Impact:
- Measured increase of societal confidence related to (new) bio-based products and bio-based industries.
- Measured increase of awareness and acceptance of bio-based products by society.
- Increased engagement by end-consumers in a bioeconomy.
Topic conditions and documents
Please read carefully all provisions below before the preparation of your application.
1. List of countries and applicable rules for funding: described in part A of the General Annexes of the General Work Programme.
3.1 Evaluation criteria and procedure, scoring and threshold: described in part H of the General Annexes of the General Work Programme with the exceptions described in part 3.5.7 of the BBI JU Annual Work Plan 2015.
3.2 Guide to the submission and evaluation process and the BBI JU Calls 2015 -Guide for applicants.
4. Proposal page limits and layout: Please refer to Part B of the standard proposal template.
5. Indicative timetable for evaluation and grant agreement:
Information on the evaluation outcome: maximum 5 months after the proposal submission deadline.
Signature of grant agreements: maximum 8 months after the proposal submission deadline.
6. Provisions, proposal templates and evaluation forms for the type(s) of action(s) under this topic:
Specific provisions and funding rates: described in part 3.5.5 of the BBI JU Annual Work Plan 2015
- Standard proposal template - Coordination and Support Actions (CSA)
- Standard evaluation form - Coordination and Support Actions (CSA)
- BBI JU Model Grant Agreement
- H2020 Annotated Grant Agreement
7. Additional provisions: Technology readiness levels (TRL): described in Part G of the General Annexes to the EC Work Programme.
8. Open access must be granted to all scientific publications resulting from Horizon 2020 actions, and proposals must refer to measures envisaged. Where relevant, proposals should also provide information on how the participants will manage the research data generated and/or collected during the project, such as details on what types of data the project will generate, whether and how this data will be exploited or made accessible for verification and re-use, and how it will be curated and preserved.
9. JTIs additional documents
BBI JU Work Plan 2015
BBI JU Scientific Innovation and Research Agenda (SIRA)
Horizon 2020 Rules for participation
BBI JU Derogation to H2020 Rules for Participation
BBI JU Regulation of establishment
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