Research & Innovation - Participant Portal


TOPIC : Call for proposals to support awareness raising and information campaigns on the risks of irregular migration in selected third-countries

Topic identifier: AMIF-2017-AG-INFO
Publication date: 12 December 2017

Types of action: AMIF-AG AMIF Action Grant
Opening date:
19 December 2017
Deadline: 05 April 2018 17:00:00

Time Zone : (Brussels time)
  Asylum, Migration and Integration Fund AMIF website
Pillar: Legal migration and integration
Work Programme Year: AMIF-2017
Topic Description

The present Call for Proposals aims at funding projects of information and awareness-raising campaigns in the area of migration in Algeria, The Gambia, Guinea Conakry, Ivory Coast, Niger, Mali, Morocco, Senegal or Tunisia [1], aiming at preventing irregular migration and, in particular, migrant smuggling and trafficking of human beings, as defined in the AMIF Annual Work Programme for 2017 [2].

The general objective of the present Call for Proposal is to contribute to the change of perceptions and behaviour of third country nationals pondering irregularly migrating to the EU and key influencers of their decisions.

The goal of this Call for Proposals is to support projects that pursue the following specific objectives:

  • to provide trusted, factual, balanced information on the risks of irregular migration – during the journey (dangers of migrating irregularly) and after arrival (hardship of living in the EU irregularly and return), as well as on relevant legal alternatives of migration and on economic opportunities of staying in the country of origin;
  • to empower credible voices in countering migrant smugglers' narratives on irregular migration and the diasporas' narratives on living irregularly in the EU;
  • to strengthen multi-stakeholder cooperation between actors such as civil society organisations, researchers, media outlets, local state actors, diaspora and where relevant other stakeholders;
  • to enhance the sustainability of communication activities and results of the campaign.

Project proposals submitted under the present Call for Proposals should build on the lessons learnt from the past and on-going information and awareness-raising campaigns and activities, including those implemented by the EU, Member States and International Organisations in third countries [3]. The projects should seek synergies with communication activities being implemented under actions funded by the EU, like the relevant projects co-funded by AMIF [4], and projects funded by the EU Trust Fund for Africa [5], as well as, where relevant, with those implemented by EU Member States, International Organizations and other partners.

Project proposals should consist of the following key elements:

  1. Preparatory research, in view of developing a tailored communication strategy, in particular to identify target audience(s) of the communication activities, its(their) characteristics, motivations, information needs and gaps as well as media access and consumption, as to design the most effective approach to influence its(their) behaviour. The preparatory research should take into account results and lessons learnt of previous campaigns and communication activities carried out in the same country and should use available primary and secondary data and own analysis.
  2. A tailored communication strategy based on the outcome of the preparatory research, in particular to define:
  • the geographical scope of the campaign (which country and which part of that country in particular) and the specific migratory context (country of origin vs transit);
  • the target audience and its segmentation (gender, age, education, profession, etc.);
  • a comprehensive concept, including the overarching idea for the campaign structure, the key messages to be used throughout the period of implementation of the activities and the key visual elements;
  • a creative approach allowing for participation and feedback from the target audience, e.g. by fostering use of smartphone apps and text messaging for both multiplication and monitoring/feedback purposes;
  • the communication channels to be used ensuring a mix of traditional and social media, including media-buying plan where appropriate, as well as local level outreach, and taking into account the habits of each segment of the target audience in terms of media access and consumption and access and use of trusted information;
  • alternative communication tools where appropriate, such as theatre plays, community-led debates, contests (e.g. photo, song, video) and awards (e.g. for journalists), school visits, testimonials, involvement of celebrities etc., adapting them to the habits and characteristics of each context and segment of the target audience;
  • key performance indicators (KPIs), both qualitative and quantitative, with baseline and targets to be used to monitor the implementation and to assess the result of the campaign.
  • detailed plan for the roll-out and management of the campaign;

3. The production and implementation of the communication campaign, in particular:

  • pre-testing of concepts and content of the campaign on sample groups of identified target audience;
  • production of content of the campaign;
  • rolling-out of the communication activities;

4. Monitoring and evaluation of the results and impact of the campaign, in particular:

  • collecting and analysing of the key performance indicators (KPIs) defined in the communication strategy;
  • providing for adjustments of the on-going campaign if necessary;
  • allowing for lessons learnt and good practices for future campaigns;

5. A strategy for the sustainability of the campaign activities, in particular:

  • engaging with state and non-state actors, throughout the campaign, with a view to sharing know-how and best practices, raising their awareness and building ownership;

More information is available in the Call for Proposals document.

[1] Each project proposal should propose activity in one of these eligible third countries


[3] Few regional campaigns are currently on-going, such as: Aware Migrants ( and Telling the Real Story ( Applicants need to research existence of campaigns or communication activities in country, subject of their proposal.

[4] Currently two campaigns and communication activities are supported by AMIF: 1) Infomigrants ( and 2) Telling the real story (


Topic conditions and documents

1. List of eligible countries:
All EU Member States, with the exception of Denmark.

2. Admissibility requirements and eligibility criteria: See sections 5 and 6 of the Call document.

3. Indicative timetable for evaluation and contract signature: See section 3 of the Call document.

4. Provisions, proposal templates and evaluation forms for the type(s) of action(s) under this topic:

5. Additional documents:

Members of consortium are required to conclude a consortium agreement, in principle prior to the signature of the grant agreement.

Additional documents

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