Gunilla von Platen

Founder and Chair, Xzakt Kundrelation AB, GVP Holding AB

Gunilla von Platen


  • Senior entrepreneurial executive with more than 18 years experience of managing sales, marketing, operations and personnel for both start-up and established corporations.
  • At the board of one public company and a number of private, as well as charity organizations.
  • A very strong profile in media, with continues requests for participants in different events and programs, of which one was Dragons Den in Sweden.
  • Strong leader with motivational management style.
  • Results-orientated with at track clearly unique record in terms of reaching excellent results and handling strong growth.


Founder and Board Member, Xzakt Kundrelation AB, 2000 to present
  • Founder 2000, CEO 2000-2010. At present Chairman and Owner.
  • Exceptional strong results on both expansion and results every year. Generated more than 92 MSEK in 2009 in annual revenues.
  • Operation established in Skellefteå 2000, Stockholm 2001, Gävle 2008. In all more than 200 employees.
  • Offers full services within Switchboard services, Customer services and Telemarketing. Has established long term assignments with more than 300 clients within Finance, Insurance, Telecom, Media, Travel, Retail etc.
  • Won “Super corporation of Sweden” by the largest weekly newspaper in Sweden “Veckans Affärer” in 2006, regional Entrepreneur of the Year by SEB/Ernst & Young in 2007 and The Company of the Year in Skellefteå by Skellefteå Municipality in 2008.
Sales Manager, Kalix Tele 24 AB, Kalix, Stockholm and Gothenburg, 1996-2000
  • Sales Manager and responsible for establishment of operation in Gothenburg.
  • Handled recruitment, education and operation.
  • Received a number of awards for excellent achievement. Skandia Försäkrings AB, Gothenburg, 1991-96
  • Started my carrier within sales in 1991 and was five years later fully responsible for the whole Telemarketing department within Skandia (one of the largest insurance companies in Sweden).
  • My area became the most successful sales division within Skandia, and my personal results was the best in Skandias entire history.


  • 3 year Economics
  • 1 year Insurance
  • Skandia Sales.
  • Mercuri Internationell Management
  • MGruppen Recruitment
  • Logografia Rethoric

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