Silvia Venturini Fendi
Creative Director, Fendi Accessories
Silvia Venturini Fendi represents the third generation of the family founder of the historical maison.
At the end of her academic studies in Italy and in London, she starts her professional training in Los Angeles where she oversees the production of fashion shows and events.
In 1987 Silvia Venturini Fendi becomes creative director of the Fendissime line.
In 1992 she seconds Karl Lagerfeld in the creative direction and in 1994 she is given responsibility of leather goods accessories.
In 1994 Silvia Venturini Fendi creates the Selleria line, retrieving the tradition of Roman master saddlers, made up by unique items in Roman leather characterized by the hand-made stitching.
In 1997 Silvia Venturini Fendi creates the Baguette that within a few months becomes a cult bag and a worldwide success, owing Fendi the Fashion Group International award for accessories in 2000. Spy, B Fendi, Peekaboo and Silvana are also other creations from Silvia that acknowledge her as one of the most creative talent of our times.
More recently, Silvia Venturini Fendi has also been given creative direction of the Menswear and Kidswear lines.
Since 2010, she holds the Presidency of AltaRoma, an institutional tool to promote fashion in the city of Rome.
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