Olivier Oullier

Full Professor, Behavioural and Brain Sciences, Aix-Marseille University Adviser

Olivier  Oullier

Prof. Olivier Oullier is an international expert on the behavioural and brain dynamics of decision-making and the use of this newly found knowledge in improving policy-making, strategy, risk management and crisis communication.

A full professor at Aix-Marseille University, he is also a research associate at GREQAM and the Center for Complex Systems and Brain Sciences.

Since 2009, he has been a scientific adviser to the Center for Strategic Analysis of the Prime Minister of France –a consulting and research institution in charge of advising the French Government- where he has been heading the “Neuroscience and public policy program” a unique initiative investigating how a better understanding of human behaviour could help develop more efficient policies in health prevention, sustainable development, economics, finance, education, law and ethics and improve well-being.

Olivier therefore combines a unique expertise that allows him to bridge top theoretical, lab and field research in psychology, consumer behaviour, behavioural economics and neuroscience –he is the author of more than 80 peer-reviewed scientific publications in international- and their use in real life.

He has delivered keynotes, taught and/or consulted in more than 30 countries for top institutions and governments. He is also a regular contributor to international media including a recent Op-Ed in the New-York Times on the power of negative thinking in information diffusion.

In 2011, the World Economic Forum (WEF) named him a Young Global Leader, an honour bestowed to “recognize and acknowledge the most extraordinary leaders of the world under the age of 40”. A former member of this institution’s Global Agenda Council on Decision Making and Incentive Systems, he now serves on the its Council on Brain and Cognitive Sciences.

Thanks to his research and experience, Olivier introduced the concepts of “emorationality” and “embodied economics” as illustrated in two of his most recent publications on behaviour change: “Improving public health prevention with behavioural, cognitive and neuroscience” (that includes a contribution co-authorded with Richard Thaler, Robert Cialdini and Sendhil Mullainathan) and “Green nudges: new incentives to ecological behaviour”

A core member of the The Virtual Brain Project -an international non-profit scientific consortium that aims to shed new light on critical issues in brain functioning thanks to theoretical neuroscience-, Olivier is also a member of the steering committee of the Presidential Obesity Research Plan. He also serves on the scientific committee of the International Association for Law, Ethics and Science, of the High Council for Strategic Education and Research and the advisory board of NGO Live Council.

Trained in neuroscience, complex systems, psychology, human movement science and economics, Olivier holds a first PhD from the University of the Mediterranean on the self-organization of human coordination and is currently finishing a second one at the Ecole des Hautes Etudes en Sciences Sociales on the embodied nature of trust dynamics.

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