Creating a shared traffic safety culture

To stay safe on the roads, we need good infrastructure, alert road-users and effective technology. But what about a general safety culture? A team of researchers from countries with very different approaches to road-use is developing a cultural approach to road safety with the ultimate objective of cutting traffic accident numbers.

Countries
Countries
  Algeria
  Argentina
  Australia
  Austria
  Bangladesh
  Belarus
  Belgium
  Benin
  Bolivia
  Botswana
  Brazil
  Bulgaria
  Burkina Faso
  Cambodia
  Cameroon
  Canada
  Cape Verde
  Chile
  China
  Colombia
  Costa Rica
  Croatia
  Cyprus
  Czech Republic
  Denmark
  Ecuador
  Egypt
  Estonia
  Ethiopia
  Faroe Islands
  Finland
  France
  Gambia
  Georgia

Countries
Countries
  Algeria
  Argentina
  Australia
  Austria
  Bangladesh
  Belarus
  Belgium
  Benin
  Bolivia
  Botswana
  Brazil
  Bulgaria
  Burkina Faso
  Cambodia
  Cameroon
  Canada
  Cape Verde
  Chile
  China
  Colombia
  Costa Rica
  Croatia
  Cyprus
  Czech Republic
  Denmark
  Ecuador
  Egypt
  Estonia
  Ethiopia
  Faroe Islands
  Finland
  France
  Gambia
  Georgia


  Infocentre

Published: 22 November 2017  
Related theme(s) and subtheme(s)
International cooperation
Research policyHorizon 2020
TransportRoad
Countries involved in the project described in the article
Algeria  |  Austria  |  Estonia  |  Finland  |  Greece  |  Netherlands  |  Turkey  |  United States
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Creating a shared traffic safety culture

Image of the road signs with man in background

© Vege - fotolia.com

‘Safety culture’ covers values, actions and behaviours that show a commitment to safety over other interests or demands. A weak safety culture leads to a higher number of accidents that are also more severe.

The EU-funded TRASACU project has a two-fold research strategy: encouraging interaction between traffic participants and their environment in terms of the cultural approaches to risk-taking and risk perception, and identifying those cultural elements that can be changed easily to improve road safety.

Researchers taking part in a staff exchange will collect data and share experiences about selected traffic safety cultures across Europe and the US. These will then be analysed using state-of-the-art statistical and interpretive methods. In addition to secondary data, the team will also use the results of driver surveys, official statistics, in-depth interviews and observational data.

Once the TRASACU team has a comprehensive model of traffic safety culture and a vision of what cultural changes are possible, it will develop a change-management and implementation strategy so that its findings may be put into practice.

Project details

  • Project acronym: TRASACU
  • Participants: Austria (Coordinator), Greece, Estonia, Turkey, Finland, The Netherlands, Albania, Kosovo, United States of America
  • Project N°: 645690
  • Total costs: € 499 500
  • EU contribution: € 499 500
  • Duration: January 2015 to February 2018

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