The Respon-SEA-ble project aims to help raise awareness of our individual and collective responsibility towards maintaining healthy oceans through better targeted communication. A change in behaviour will help to reduce man’s impact on marine ecosystems and open up new opportunities to explore the ocean's potential.
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Over the next four years, the Respon-SEA-ble project team will critically assess existing communication strategies on ocean ecosystems and analyse citizen values and perceptions.
This research will feed into the development of an interactive and publicly accessible online ocean knowledge resource, which can be used by associations and public bodies to develop and test targeted communications, including social media activities and games. The researchers will also develop guidance for decision makers on effective communication strategies.
Fruitful collaboration is central to this project. Respon-SEA-ble was launched in April 2015 together with the EU-funded SEACHANGE project. Both projects plan to further develop ‘ocean literacy’ in Europe – defined as an understanding of the ocean’s influence on individuals and their influence on the ocean. Several joint workshops have since been organised to identify opportunities for further cooperation.
The team will also be supported by experts and decision makers in the US and Canada. Partnerships with universities such as Memorial University of Newfoundland will help the project establish collaborations with existing networks in North America and disseminate results to a transatlantic audience.
Another key feature of Respon-SEA-ble is its regional focus, covering the Baltic Sea, Mediterranean Sea, North Sea and Atlantic. Regional stakeholders will be involved throughout the project, and existing initiatives built upon.