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  Copycat is best strategy of all, bar none

Photo of article Can a copycat strategy be a good thing? New EU-funded research sheds light on why imitating others is not only natural, but profitable too. The work is part of the EU-funded CULTAPTATION ('Dynamics and adaptation in human cumulative culture') project, which received EUR 2 million under the 'New and emerging science and technology' (NEST) Cross-cutting activity to investigate how human culture evolves, for example by exploring how people develop new behaviours. The researchers behind the latest study, presented in the journal Science, found that people benefit more when they opt for social learning than when they choose to be individualistic.

NB: This article is more than 4 years old so the information may not be up to date.

Published: 22 April 2010

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