John R. RIDGE
Director of Reimbursement Services and Health Economics,
Roche Tissue Diagnostics
John R. Ridge is responsible for developing and implementing strategies that will secure reimbursement and funding for Roche Tissue Diagnostic's products around the world. Formerly, he was the National Director of Managed Care and Reimbursement for diaDexus, Inc. and was responsible for interactions with public and private payors on coverage, coding and payment of diaDexus products. John R. Ridge has over 15 years of experience working with stakeholders involved in the adoption of new technologies including Congress, State Legislatures, the American Medical Association, managed care organizations, technology assessment agencies and government payers. John Ridge's primary focus is managing the complexities of negotiating successful coverage from insurers for new products and for solving reimbursement and funding dilemmas faced by new medical technologies.
John Ridge has authored articles on coding, coverage and payment issues and is often sought after to speak at conferences on reimbursement, health policy and governmental affairs issues. He also founded the National Association of Healthcare Reimbursement Professionals and serves on the Editorial Board Advisory Board of the Personalized Medicine Journal.
John Ridge graduated from Florida State University with a bachelor's and master's degree in Interdisciplinary Social Sciences.