to society's needs
travel will not develop in a vacuum: its size, shape and success
will be determined by society as a whole. Aeronautics must satisfy
constantly rising demands for lower travel costs, better service
quality, the very highest safety and environmental standards
and an air transport system that is seamlessly integrated with
other transport networks.
the stressed-out passenger and the anxious freight forwarder
belong to aviation past, not present. There are no more queues
and interminable waiting for a delayed departure or arrival.
From start to finish, the entire flying experience is designed
to ensure a contented traveller and satisfied shipper. At all
prices, an airline ticket buys the four Cs:
The consumer constructs his or her journey from a palette of
satisfying choices. There are more routes and more flights to
and from most destinations. A network of regional airports provides
easier access to air travel. Flying is a much more customised
experience, with on-board choice extending far beyond different
price categories, hot or cold meals and a couple of movies.
facilities may cater for different needs for those who want
to work, for example, or play games, access video or audio libraries,
or spend most of their journey reading and sleeping.
Once more, an airline timetable is something that can be relied
upon. Departure and arrival times are dependable in all traffic
densities and weathers, except the most apocalyptic. Airports
are no longer a test of the traveller's stamina and patience.
Thanks to electronic check-in, automated luggage-handling and
advanced people-moving, passage through the buildings at both
ends of the journey is steady and smooth. Nor is flying the
isolating experience it used to be. All the benefits of the
information society are available on demand through the system
of advanced telecommunications linking the aircraft to the world
People come in all shapes and sizes and so do the choices of
available seats and leg room. Cabins are very much more passenger-friendly
than they were 20 years ago and offer the same well air-conditioned
comforts as home and office. Aircraft interiors are no more
cursed by noise, vibrations and turbulence than an executive
car travelling at motorway speed.
the European airline system is operating with greater efficiency
and making much better use of aircraft and flying space. In
addition, European-built aircraft cost less to own, operate
and maintain, savings that are passed on to paying passengers.