1. Europe in a Changing World
world of change
Markets that were until recently local have become global. Even small suppliers now serve the needs of customers around the world. No longer is it assumed that the nationality of the customer, the means of delivery, the supplier and the manufacturer will be the same. Many of the goods we buy are made, grown, designed or managed in a variety of regions.
Population, especially in the less developed world, continues to increase quickly. More people in more countries depend upon resources from outside their own region. More pressure is being placed on the natural environment.
The Information Revolution is transforming business everywhere. New business models are being created, new routes to market, new ways of delivering value to customers which are independent of location.
Rather than decreasing demand these changes sustain a strong growth in air travel. Fares have been reduced and more people travel. Market demands have caused a third of all freight by value to be carried by air - reaching new markets faster.
Around the world awareness of the natural environment and the need to protect it grows steadily. Although aviation makes only a small impact on the environment, concerted action will be necessary to offset the effects of a growing market.
Industry and commerce in Europe is in rapid development and restructuring, involving also the aeronautical industry. The consolidation of large corporations and the globalisation of their operations will have major effects on the patterns of European business.
Internal European travel is already extensive but forecast to grow rapidly. New investment in both land and air transport systems is an imperative. These infrastructure changes will be made in the European context of different cultures and languages, different political systems and within a diverse set of priorities and mechanisms.
up to change
This site addresses these issues for European aeronautics and especially for aircraft technology.