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15 November

Presentations and support material


Monday November 14

Opening Session

  Janez Potočnik, Commissioner for Science and Research
  Viviane Reding, Commissioner for Information Society and Media
  Wolfgang Heckl, Director-General, Deutsches Museum Munich (Germany) and laureate of the 2004 Descartes Communication Prize
  Alan Leshner, CEO, American Association for the Advancement of Science AAAS (USA)
  Donghong Cheng, Head of Science Communication, Chinese Association for Science and Technology (China)

Main sessions

From sharks to quarks television goes live for European science
in conjunction with EBU
  Janet Sumner, The Open University (United Kingdom)
  Wolfgang Heckl, Director, Deutsches Museum (Germany)
  Marc Lachièze-Rey, Centre National de la Recherche Scientifique
  Martin Durkin, Wag Tv, Independent producer (United Kingdom)

Science at school – lost cause or real winner?  
  Rolf Landua, CERN and EIROforum - Moderator
  Svein Sjöberg, University of Oslo (Norway)
  Robin Millar, University of York (United Kingdom)
  Wolfgang Welz, Nordrhein-Westfalen (Germany)
  Russ Hodge, EMBL and EIROforum
  Fernand Wagner, EAAE
  Claus Madsen, ESO and EIROforum

Science by SMS – serving science in a swift moving society  
  Vladimir de Semir, Chairman, PCST network (Spain) - Moderator
  Marco Diani, Centre National de la Recherche Scientifique (France)
  Gemma Revuelta, Deputy Director, Science Communication Observatory, Universitat Pompeu Fabra (Spain)
  Brian Trench, Dublin City University (Ireland)
  Richard Holliman, The Open University (United Kingdom)
  Ruth Kikin-Gil, Experience designer (Italy)

Is there a future for scholarly publishing?  
  Andrea Powell, Publishing Director, CAB International, and Chair, ALPSP (United Kingdom) - Moderator
  Andrew Wray, Group Publisher, Journal of Physics series, Institute of Physics,
Bristol (United Kingdom): How is scientists’ communication practice changing?
  Declan Butler, European Correspondent, Nature (France): Where do scholarly
journals sit in relation to other forms of research communication?
  René Olivieri, Chief Executive Officer, Blackwell Publishing Ltd. (United Kingdom): What are the barriers to increasing scientific productivity?
  Mathias Dewatripont, Université Libre de Bruxelles (Belgium): Economic and technical evolution of the scientific publication market in Europe

‘The robot show’: from science fiction to school rooms - Robots revolutionise research outreach*  
  Jürgen Rixgens - Moderator
  Edgar Körner, President of Honda Research Institute (Europe)
  William De Braekeleer, Corporate PR Manager, Honda Motor Europe
  Roy Halford, Head Teacher of Hawkley Hall High School, Wigan
  Barry McGregor, Specialist Schools and Academy Trust, National Specialism Coordinator : Engineering
  Stefan March, Director of the Society of Motor Manufacturers and Traders (SMMT) Industry Forum

Media events

Press Briefing: FishBase: Fishes of the world in the computer.
Press Briefing: People: How clean is the air in European cities?
Press Briefing: Forecasting flood events: Europe at the leading edge
Press Briefing: Raphael: Sustainable nuclear energy for all uses

Forum sessions

Science goes local:local media matters
  Ulla Engelmann, Joint Research Centre (Joint Research Centre), PR Head of Unit (Belgium) - Moderator
  Berta Duane (press officer), Ispra site (Joint Research Centre) (Italy)
  Elena Ceva (journalist), RAI 3 (Italy)
  Patrick Cappe de Baillon (Information Officer), CEA Grenoble (France)


Communicating difficult issues in medical research  
  Mary Rice, European Biomedical Research Association (Belgium) - Moderator
  Francoise Shenfield, European Society of Human Reproduction and Embryology (United Kingdom)
  Mark Matfield, European Biomedical Research Association (United Kingdom)
  Ferenc Oberfrank, Federation of European Neuroscience Societies (Hungary)


How to reach the business media  
  Gill Joy, IST Results Service (United Kingdom)
  Marta Ribele, news editor of “Diena Business”, Latvia’s pink daily newspaper (Latvia)
  Sean Duke, editor of “Science Spin” and “Technology Ireland” magazines (Ireland)
  Michaela Stipsits, Managing editor of “Business People” magazine, supplement of Wirtschaftsblatt (Austria)
  Luisa Minoli, API-Varese (Italy)


Science in the EU Decision-Making Process  
  Dirk Hudig, FIPRA (The Netherlands)
  Frederic Bouder, King’s Centre for Risk Management, King’s College, London (United Kingdom)
  Maria da Graça Carvalho, Bureau of European Policy Advisers, European Commission (Portugal/European Union)
  Richard Meads, European Policy Centre, Risk Forum Rapporteur (United Kingdom)


Talking nano – What makes nanotechnology so special?  
  Richard Hayhurst, 4Bio (United Kingdom)
  Guglielmo Maglio (Nano Dialogue), Città della Scienza, Naples (Italy) – Introduction: Communicating nanotechnology
  Volker Türk (Nanologue), Wuppertal Institute (Germany) – The Nanologue project: Ethical, legal and social aspects of nano
  David Bennett (NanoBio-RAISE), Delft University of Technology (The Netherlands) – Society in nanotech: lessons learnt from the GMO debate


How to…?

Writing for the media and the public plus handout
  Lars-Peter Linke, COGNOS AG (Germany) - Trainer


Developing an external communication strategy
  Paul Baeyaert, Weber Shandwick (Belgium) - Trainer


Media skills for project managers plus handout  
  Lars-Peter Linke, COGNOS AG (Germany) - Trainer


Communicating in a crisis  
  Paul Baeyaert, Weber Shandwick (Belgium) - Trainer


Training scientists in communication skills – Module I  
  Mónica Bettencourt-Dias, University of Cambridge (United Kingdom) - Moderator
  Steve Miller, Head of Science and Technology Studies, UCL (United Kingdom) and Director of the European Science Communication Workshops
  Jenni Metcalfe, Director, E-connect Science Communication Consultants (Australia), PCST
  Toss Gascoigne, Director, Council for the Humanities, Arts and Social Sciences (Australia), PCST
  Ben Johnson, Principal Researcher and Project Developer for Graphic Science, a portfolio of innovative projects designed to take science to targeted audiences (United Kingdom)