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Communicating European Research - What's in it for you?

International conference

Brussels, Charlemagne Building
- 11 & 12 May 2004 -



Press corner

Conference Programme

- Media briefing
- Participants' Forum

Conference final programme: (PDF 545 Kb)
Participants' Forum final programme: (PDF 212 Kb)

10 May

Welcome cocktail - Autoworld Museum, Cinquantenaire Park
18:30 – 20:30 Welcome cocktail and networking event
In the presence of Commissioner Philippe Busquin

11 May

Conference “European research and the media” - European Commission, Charlemagne Building, Room S3

08:45 Registration of participants

09:30 Welcome address
Achilleas Mitsos, Director-General, DG Research, European Commission

09:45 Introductory video

09:50 Session 1: Case studies in communication and outreach
Challenges, successes and lessons learnt in mediatising EU research.
The experience of FP5 projects and the role of European research organisations

Moderator: Michel Claessens, Head of Unit (acting), Information and communication, DG Research

  • Fuelling interest and excitement in EU research: the CarboEurope experience.
    Han Dolman, Vrije Universiteit, NL
    Presentation (PDF 446kB)
  • Bridging the gap from maturity to deployment – communicating the AWIATOR project.
    Jens König, Airbus Deutschland, DE
    Presentation (PDF 1083kB)
  • Plastic highway bridge for Europe – a reality (Project ASSET).
    Sam Luke, Mouchel Parkman, UK
    Presentation (PDF 1062kB)
  • Communicating cutting-edge research: the experience of the Max Planck Society.
    Andreas Trepte, Max Planck Society for the Advancement of Science, DE
    Presentation (PDF 272kB)
  • Astronomy: password to science.
    Richard West, European Space Observatory, EUR
    Presentation (PDF 964kB)
  • From genomes to molecular machines: communicating life sciences in Europe.
    Andrew Moore, European Molecular Biology Organisation, EUR
    Presentation (PDF 444kB)

11:00 Coffee Break

11:30 Session 2: The communication professionals' point of view

Who is the “media”, what they need, how they work? Meeting the real needs & expectations of science journalists across different media

Moderator: Walter Sucher, Südwestrundfunk, DE

  • Science reporting in the economic and financial press.
    Lara Ricci, Il Sole24Ore, IT
    Presentation (PDF 1555kB)
  • Spinning science for tech readers.
    Sean Duke, Science Spin, IE
  • How the Web puts the World-Wide into science journalism.
    Damian Carrington, New Scientist Digital, UK
    Presentation (PDF 301kB)
  • “Faire rêver et donner à comprendre”: bringing young audiences to science.
    Jean Lopez, Science et Vie Junior, FR
  • Science, scientists and the spoken word.
    Deborah Cohen, BBC World Service, UK
    Presentation (PDF 323kB)
  • Science television in the new EU Member States: challenges & opportunities.
    Sárka Speváková, Herafilm Science Media, CZ
    Presentation (PDF 377kB)
  • Making complexity understandable: a key challenge for the science film director.
    Pierre-Oscar Levy, Science TV Director and Editor, FR

12:45 Exhibition opening / Buffet lunch

14:00 Press conference by Philippe Busquin, European Commissioner for Research

14:40 Session 3: Tools and resources

Matching information supply and information demand: available sources of information on EU research, and the respective roles of press agencies, web platforms and other sources of information

Moderator: Maria Dimitrova, Bulgarian Public Radio, BG

  • Presenting European research excellence to the world.
    Peter Green, AlphaGalileo, UK
    Presentation (PDF 543kB)
  • policy monitoring via the Internet for EU actors.
    Willy De Backer and Angelika Pullen,, BE
    Presentation (PDF 859kB)
  • The TV dimension: helping research organisations achieve global exposure.
    Varsha Nagda, Research TV, UK
    Presentation (PDF 457kB)
  • AthenaWeb: a professional science information portal for the European research and audiovisual communities.
    Patrick Vittet-Philippe, European Commission
    Presentation (PDF 813kB)
  • Building an international newswire for research news: a US perspective.
    David Irons, AScribe, USA
    Presentation (PDF 60kB)
  • Communicating European research: a European challenge.
    Michel Claessens, Head of Unit (acting) - Information and communication, DG Research
    Presentation (PDF 1592kB)

15:55 Coffee break

16:25 Session 4: Thinking out of the box: innovative ideas, projects, tie-ins

How to extend science coverage in the European research area, reach new audiences, form new partnerships and reinforce science communication

Moderator: Jacques-Olivier Baruch, La Recherche and AJSPI, FR

  • Engaging new communities: science centres, an ideal meeting place for research and citizens.
    Walter Staveloz, The European Collaborative for Science, Industry and Technology Exhibitions (ECSITE), EUR
    Presentation (PDF 642kB)
  • Towards a European Area for science communication.
    Declan Butler, Nature, UK
    Presentation (PDF 457kB)
  • Preparing scientists for dialogue and debate.
    Steve Miller, European Network of Science Communication Teachers (ENSCOT), EUR
    Presentation (PDF 112kB)
  • Turning “producers of science” into “science TV producers”: a hands-on approach.
    Emmanuel Laurent, Association Science et Télévision, FR
  • How to sell science & research to a large and “spoiled” audience.
    Martin Schneider, ARD, DE
    Presentation (PDF 81kB)
  • Information vs. entertainment: quality matters!
    Hans Peter Peters, Jülich Research Centre, DE
    Presentation (PDF 219kB)

17:40 Conference conclusions
Embracing communication challenges and opportunities: looking towards the future

Moderator: Rainer Gerold, Director, Science and Society, DG Research, European Commission

18:00 - 20:00 Cocktail reception
Charlemagne building

Exhibition “Communication strategies, tools and networks” - Charlemagne Building
The exhibition, which will run from 11 May noon until 12 May evening, will present organisations, networks or companies that could provide research projects with assistance or services in the field of information and communication.

Exhibition guide: (PDF 248 KB)


12 May

Media Briefings - Integrated Projects & Networks of Excellence - Charlemagne Building, room S3

09:00 Tiny tools for enhanced health

Moderator: Michael H. Wappelhorst, Press Officer DG Research

09:40 Food and health - a fundamental relationship

Moderator: Michael H. Wappelhorst, Press Officer DG Research

  • Prof. Torger Børresen, Danish Institute for Fisheries Research,
    SEAFOODPLUS Integrated Project
    Presentation (PDF 1467kB)
    Project summary (PDF 251 kB)
  • Prof Paul Van Cauwenberge, Ghent University, Belgium,
    GA²LEN Network of Excellence
    Presentation (PDF 1048kB)
    Project summary (PDF 668 kB)

10:20 Facing environmental challenges

Moderator: Julia Acevedo Bueno, Press Officer DG Research

  • Han Dolman, Vrije Universiteit Amsterdam, The Netherlands,
    CARBOEUROPE Integrated Project
    Presentation (PDF 1109kB)
    Project summary (PDF 130 kB)
  • Paul G. Samuels, HR Wallingford Ltd, United Kingdom,
    FLOODsite Integrated Project
    Presentation (PDF 1708kB)
    Project summary (PDF 150 Kb)

11:00 Nanotechnologies and intelligent materials - infinite possibilities

Moderator: Patrick Vittet-Philippe, Press Officer DG Research

11:40 New energy for Europe

Moderator: Julia Acevedo Bueno, Press Officer DG Research

12:20 – 14.00
Buffet lunch

13:30 New and flexible production processes - a bright future for European manufacturing

Moderator: Patrick Vittet-Philippe, Press Officer DG Research

  • Catharina Ottestam, Skogsindustrins Tekniska Forskningsinstitut AB, Sweden,
    ECOTARGET Integrated Project
    Presentation (PDF 2299kB)
    Project summary (PDF 314 kB)
  • Roeland Smets, European Confederation of the Footwear Industry, Belgium,
    CEC-MADE-SHOE Integrated Project
  • Kennert Johansson, Skogsindustrins Tekniska Forskningsinstitut AB, Sweden
    SUSTAINPACK Integrated Project
    Presentation (PDF 1201kB)
    Project summary (PDF 209 kB)

14:10 Aeronautics and Space: Taking Research to new heights

Moderator: Boris Kandziora, Press Officer DG Research

14:50 On track for clean driving

Moderator: Patrick Vittet-Philippe, Press Officer DG Research

15:30 Looking to migration and democracy: what Europeans think, what Europe needs

Moderator: Michel Claessens, Head of Unit (acting), Information and communication, DG Research


Participants’ forum – Sharing best practices in communication and project management - Charlemagne Building

The participants’ forum features workshops which are designed and organised by the participants themselves. The aim of the forum is to share best practises and experiences in communicating research results and management of research projects.

9:00-11:00 Bringing scientific information to non-specialists
Room S1 - Round Table
Proceedings (PDF 133kB)

9:00-10:30 Research and local media. Lessons learned from URBEST
Room S2 - Debate

11:15-12:15 Practical support for public communication in your European health or food European project
ROOM S1 - Workshop
Presentation (PDF 1848kB)
Flyer (PDF 514 kB)

10:45-12:15 Technology mapping as a dissemination and project management tool in Integrated Projects – The example of the SustainPack project
ROOM S2 - Workshop

Lunch break

13:30-14:30 Communicating research success – the AlphaGalileo experience
ROOM S1 - Workshop

14:45-15:45 Communicating projects results. The Adopt-IT (Good practices in multimedia and digital content) case and its communication tool-box

ROOM S1 - Workshop
Programme (PDF 272 kB)
Presentation (PDF 3132kB)