Knowledge Based Bio-Economy

Bioeconomy video spreads the word

A video raising awareness about the bioeconomy has been a hit online, attracting over 84 000 viewers in the week after it was launched. The video was the initiative of the bioeconomy directorate (Directorate F) within the European Commission’s Directorate General for Research and Innovation.

Of these viewers, almost 11 000 wanted to learn more about the subject after watching ‘The bioeconomy starts here!’ and were redirected to the bioeconomy website. The video is likely to attract even more viewers soon, when subtitles are available in all EU languages – until now the video has only been available in English and Polish.

The video explains what the bioeconomy is and how it affects all of us. In less than two minutes, its message is both simple and engaging.

This format has also proved popular with social media users, with 1 767 choosing to share the video (42% on Facebook, followed by Pinterest, Twitter and Google+). Some 111 tweets by 90 different users referred to the film, which means that 122 609 Twitter users were reached.

Want to know what the fuss is about? Check out the video.