is evidence that consumers across the European Union (EU) are
increasingly concerned about the welfare of animals produced for
human consumption and that such concerns affect their choices
of animal-based food products. However, to date there has been
little meaningful research on the nature of consumer concerns
about animal welfare and how such concerns differ within and across
EU Member States.
aim of this project is to assess the nature and magnitude of consumer
concerns about animal welfare within a cross-section of EU Member
States and the potential impact on choice of animal-based food
products, and to suggest strategies by which consumer concerns
can be addressed.
particular, the project will:
Identify the nature of consumer concerns about animal welfare
within a cross-section of EU Member States
Assess the differences and the similarities in consumer concerns
about animal welfare, between consumers both within and across
EU Member States.
Identify the relationship between consumers concerns about animal
welfare and the methods used to rear and transport animals.
Assess the knowledge of consumers about the actual practices employed
to rear and transport farm animals.
Assess the trade-off between animal welfare, price and other product
characteristics in choice of animal-based food products.
Assess the impact of changes in the methods used to rear and transport
animals on the potential choice of animal-based food products.
Identify strategies which can potentially address consumer concerns
about animal welfare.
project aims first to identify the nature of consumer concerns
about animal welfare, then attempts to quantify the extent of
such concerns, assess the potential impact on choice of animal-based
food products across the EU, and identify strategies which can
potentially reduce the level of concem.
the project has seven stages which are initially qualitative in
nature and become increasingly quantitative as the project progresses:
National survey involving computer-assisted personal interviewing
Assessment of potential strategies to address consumer concerns.
Completion of final report.
project involves eight partners from five EU Member States, including
two industrial partners, and a representative of EU animal welfare
to February 2000 as follows:
interviews in progress
+44 1189 31 67 75
+44 1189 75 64 67
- Michael Joseph SLOYAN
Meat and Livestock Commission
UK-MK6 1AX Milton Keynes
Tel.: +44 1908 67 75 77
Fax: +44 1908 60 92 21
- Cathal COWAN
Agriculture and Food Development Authority
The National Food Centre
Tel.: +353 1 838 32 22
Fax: +353 1 838 36 84
- Arouna P. OUEDRAOGO
Institut National de la Recherche Agronomique
Boulevard De Brandebourg 63/65
Tel.: +33 1 49 59 69 78
Fax: +33 1 49 59 69 90
- Reimar VON ALVENSLEBEN
Christian-Albrechts-Universitat zu Kielkorperschaft des Offentlichen
Tel.: +49 431 880 44 15
Fax: +49 431 880 45 92
- John KEANE
An Bord Bia
Tel.: +353 1 668 51 55
Fax: +353 1 668 75 21
- David WILKINS
Eurogroup for Animal Welfare
Rue Boduognat 13
Tel.: +32 2 231 13 88
Fax: +32 2 230 17 00
- Luciano IACOPONI
Universita degli Studi di Pisa
Via Del Borghetto 80
Tel.: +39 05 057 15 53
Fax: +39 05 057 13 44