News from the Member States
Water, a media star
regional development projects part-financed by the Member States and the European
Union have a direct impact on people's living conditions. So that people are made
aware of them and to ensure the transparent management of financial resources,
these measures must have a higher public profile. It is primarily for this reason
that regional development programmes have to be covered by information campaigns.
Some of the budget for Structural Funds programmes is, moreover, reserved for
this purpose. In Italy, the measures to improve the water resources of the Mezzogiorno
(Water Resources Programme) are accompanied by a broad range of information measures.
The Italian Ministry of Public Works started by
drawing up a communications plan on the basis of studies undertaken by a private
consultant. It then worked on the design and management of an Internet-Site
entirely devoted to the programme.
The site contains a list of contacts and details of the advancement
of the various projects of the Water Resources Programme. To accompany the programme's
publication in full on the website, a summary was also published in a specific
The Ministry of Public Works initiated a broad information campaign
at the start of the programme. It targeted in particular the daily papers and
the specialist press. The calls for tender for the various projects also appeared
in the press.
Audio-visual material was also produced: a scenario based on a well-known Hitchcock
film raised awareness about wasting water among the general public. Regional seminars
are currently underway in the regions covered by the programmes.
also arranged to take part in nation-wide events, such as the public Communications
Fair or the Information Technology Fair. A large number of booklets and informative
folders were handed out at these events.