With the initiative "Working together for Scotland: A Programme
for Government" the Scottish Executive has vowed to work together
with public and private organisations, local government, the UK Government,
and the European Union in building a Scotland based on social justice.
News from the Member States
Working together for Scotland
In July 1999, with the introduction of devolution for Scotland, the new
Scottish Parliament took on responsibility for a number of policy areas
previously handled at the United Kingdom level. Consequently, the Scottish
Parliament became responsible for implementing in Scotland the rural development
policies of the European Structural Funds.
A number of initiatives were instigated by the new Scottish Executive (the
devolved administration in Scotland) to review past practice and to introduce
new measures to enhance Scotland's role and profile in a number of key policy
areas. One of the areas targeted was the European Structural Fund administration,
where Scotland already had its own system of administration through Programme
A Communications Strategy
|As recommended by the Commission, Scottish Ministers
drew up a Communications and Publicity Strategy to provide a framework
for implementing information and publicity measures for the programmes
of the European Structural Funds. The strategy was drafted in consultation
with the key partner organisations to convey the aims and objectives
of the regulation that would govern the implementation process of
the Funds programmes in Scotland.
Beyond attributing the roles to various organisations for the implementation
of EU programmes, the Scottish Executive also took the opportunity to include
in the strategy a number of additional measures to reflect the new Scottish
political dimension. This included reforming and reorganising the administration
of Structural Funds in Scotland and adopting a new Scottish style EC logo.
This part of the strategy reflected the desire of Scottish Ministers to
raise Scotland's profile on the European scene by introducing a new logo
based on the European flag to promote the concept of "Europe and Scotland
- Making it Work Together." The logo is intended for use to publicise
the Structural Funds and individual EU assisted projects.
Beyond promoting Scotland's profile externally, many efforts have been
made to increase the transparency of its policies internally. To this
end the Scottish Executive has adopted new communication tools and now
makes use of its website to communicate with Scotland's citizens. In such
a way, the user's guide for the logo, the details of EU programmes, other
policy objectives and their results are available via the web. Furthermore,
the text concerning the logo is also available in Gaelic. Gaelic is Scotland's
second language and is spoken widely in the Highlands & Islands, an
area which is covered by the Highlands & Islands Transitional Objective
The European Commission has welcomed the innovative way in which Scotland
proposed to publicise the Structural Funds and highlighted the close working
arrangement between Scotland and Europe.