European Week of Regions and Cities

Visual Identity


Branding guidelines

The generic branding guidelines define the rules for an appropriate and coherent use of the European Week of Regions and Cities visual identity by the various organisers and partners. This chart is a useful guidance for the preparation of event-related products and support material.

Each annual edition of the European Week of Regions and Cities takes into account the political context and includes a specific slogan, in addition to the renewal of three thematic priorities. This is why a new branding scheme is defined each year, with a fresh combination of colours and related rules for the insertion of logos, texts, etc. The 2017 branding guidelines (pdf) are the key references for any partner involved in branding material or event's publications.

The European Week style guide clarifies writing rules, e.g. that one should write 'Structural Funds' and 'cooperation' instead of 'structural funds' and 'co-operation', as well as copyright issues.

Logos and branding image

Local events' generic logo

Local events logo
Local events' generic logo [.zip (500 KB)]

Local events' translated logo

Local events logo
Local events' translated logo PNG [.zip (640 KB)] - EPS [.zip (2 MB)]