How to communicate

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Cohesion policy communication in practice

Examples of Cohesion policy communication activities from a wide range of European Union countries can be found at the following links:

Any new communication examples shall be uploaded in the good practice section/communication on RegioNetwork.

The European Commission conducts periodic surveys on the perception of Cohesion Policy :

Media selection criteria

In the process of selection of media for coverage of events, the European Commission's Directorate-General for Regional and Urban Policy applies 3 guiding principles:

  • Profile of the media – we target high impact multipliers, with an interest in the subject of the event;
  • Geographic balance – we strive for even distribution among concerned regions and member states;
  • Type balance – we aim to reach a balance between media types (television, radio, print, Internet).