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Communicating EU Regional Policy

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Meeting of INIO & INFORM networks
03 - 04 December 2012, Paris

AGENDA

Monday, 03 December 2012

09h00 - 10h00

Welcome coffee
Registration of INFORM Core Members and INIO network members

10h40-11h00

Registration

10h00 - 12h00

Meeting of the INFORM Core Group with the INIO network (restricted meeting) (Room Dorvault)
EN only

Cohesion Policy communication networks – Coordination across borders and programmes
How are the communication networks organised and coordinated in the 27 Member States?
Exploring the scope for closer collaboration between the INFORM & INIO network
What are the plans for 2014-2020?
Key communication actions for 2013
“Annual Information Activities across the EU”, Mariel Sacco PDF, Office of the Prime Minister, Malta
The trend towards centralising information about EU funds and its beneficiaries: www.OpenCoesione.gov.it: Italian open data portal, Pierdavid Pizzochero PPT, Ministry for Territorial Cohesion

12h00 - 14h00

Registration of participants and Networking lunch

14h00 - 15h30

Opening plenary (Room Menier)
Interpretation from and into EN/FR

Welcome by:

Paula Laissy, European Commission, Head of Communication Unit, DG Regional and Urban Policy (DG REGIO)
Ognian Zlatev, European Commission, Head of Communication Unit, DG Employment, Social Affairs & Inclusion (DGEMPL)
Dominique Jérémiasz, Head of Communication Unit, Ministry of Employment and Labour, France
Bertrand Millet, National Coordinator of EU Funds Communication, Interministerial Agency in charge of Spatial planning and regional development (DATAR), France  

Speakers:

Peter Fischer PPT, DG REGIO / Boris Kandziora, DG EMPL
Report from INFORM Core group - INIO network meeting 
State of play: Cohesion policy information and communication rules 2014+
Gaëlle Bidault and Nicolas Mead, TALC Consulting: ”Communicating on Europe: a personal view”

15h30 - 16h00

Family photo and coffee break

16h00 - 18h00

Parallel workshops: Preparing for 2014+

Group A (Room Saulnier) Interpretation from and into EN/FR

Communication networks – more than the sum of their parts?
EU fund communication networks – identifying the best "fit" for each Member State. Similarities and differences of the INFORM and INIO networks. Which organisational structures of national Cohesion policy networks have proven to work? Exploring the scope for closer collaboration between the INFORM & INIO network. Could the communication activities of other EU funds (Agriculture, Fisheries) be coordinated with EU Cohesion policy?

Speakers:
Mathilde Blaya PPT, Midi-Pyrénées, France:
"Develop flexible networks beyond structural funds to improve the coherence of European communication at the regional level - Case studies of 3 networks based on joint projects in Midi-Pyrénées"
Claudia Costa PDF, Communication department, NSRF Observatory, Portugal;
"Keeping 16 autonomous parts together – the Portuguese national communication network"
Facilitator: Bertrand Millet, DATAR, France
Rapporteur: Peter Fischer, DG REGIO


Group B (Plenary Room Menier) Interpretation from and into EN/FR

However beautiful the strategy, you should occasionally look at the results
Evaluating communication activities 2007-2014. Learning from past mistakes and successes is crucial when drafting the new communication strategies for 2014-2020. The workshop addresses the importance of having the evaluation results in time before preparing the 2014+ communication strategy, and presents the experience of some programmes/countries, which already carried out an evaluation of their communication activities. The workshop participants shall also debate if the results of one country are transferable to other countries. Moreover, an expert's view "from the outside" will provide hints and tips for an effective evaluation of communication activities.

Speakers:
Irmina Šalčiūtė-Ričkienė PPT, Central Project Management Agency, Lithuania:
"Lessons learnt from EU Structural Funds communication in Lithuania"
Orsola Fornara PPT, Ministry of Labour and Social Policy, Italy: "Selected evaluation results for ESF communication in Italy"
Assaël Adary PPT, Co-président de la société Occurence, cabinet de conseil en évaluation de la communication:
Evaluation de l'efficacité de la communication : indicateurs, méthodes et astuces
Facilitator: Judit Szücs, National Fund, Hungary
Rapporteur: Tony Lockett PPT, DG REGIO


Group C (Room Dorvault) Interpretation from EN into FR only

The early bird catches the worm
Drafting Cohesion policy communication strategies 2014+
When should the preparations begin? What is the appropriate number of communication strategies? Is it worthwhile to pay consultants to draft the communication strategy? How to convince all stakeholders in the programme administration of the importance of communication? Which organisational structures have proven to work? How to coordinate the different communication strategies? How can results achieved in regional programmes be communicated at national level?

Speakers:
Matthias Vorhauer PPT, ESF Saxony, Germany;
"The ESF/ERDF communications preparations 2014-2020 in Saxony"
Paula Ascenção PPT, Ministry of Economy and Employment, Portugal: "Communication and Management – a crucial relationship"
Facilitator: Martin Müller, ILB, Brandenburg, Germany
Rapporteur: Dominique Bé, DG EMPL


Group D (Room L’Atelier) Interpretation from EN into FR only

On the campaign trail
Experiences with Cohesion policy communication campaigns in Member States: which lessons for joint EU-wide campaigns? In which areas could the INFORM and INIO network, supported by the European Commission, carry out joint communication activities/campaigns? What can be learnt from campaigns carried out at regional, national or European level? The elections to the European Parliament in 2014 coincide with the launch of a new programming period. This would be a good time to raise the profile of EU Cohesion policy. What are the campaign plans of the European Parliament?
 
Speakers:
Dorothee Fischer, Elise Lindner
PPT, INTERACT Points Valencia and Vienna: "European Cooperation Day 2012"
Andrzej Bańka PDF, Deputy Director of European Funds Department, Marshal's Office of the Małopolska
Region: "Małopolska Region 3D promotional movie"
Maria Luz Picado, Junta de Andalucía / Juan Carlos Marín PPT, CAFFA 4, Andalusia, Spain: "25 years of EU funds in Andalusia"
Facilitator: Anne-Claire Jucobin, France  
Rapporteur: Iolanda Fernandes, DG REGIO

18h15 - 18h45

Bus transfer

19h00

Networking dinner at Fratellini Academy (Participation is subject to presentation of a confirmed registration)

Monday, 03 December 2012

08h30 - 09h15

Welcome coffee

09h15 - 10h00

Plenary session (Room Menier)
Interpretation from and into EN/FR

Major conference on communicating Cohesion policy in 2013
Reports from workshops A-D

10h00 - 12h00

Parallel workshops: sharing experience

Group E (Room Dorvault) Interpretation from EN into FR only
Exploiting social media: using it wisely

Making effective use of social media requires good planning (incl. defining the target audience and ensuring the Human Resources to continue a dialogue with the audience). Online competitions can be an effective way to attract new audiences and keep old target groups entertained. Which other possibilities offer social media (to Cohesion policy programmes)? The workshop presents examples from Poland, Portugal and DG REGIO.

Speakers:
Helder Gonçalves, Social Media expert
, Matosinhos, Portugal: "TheSocial Media strategy of Matosinhos, Portugal"
Tony Locket, DG REGIO: "Europe in my region photo competition on Facebook"
Piotr Zdziechowski, Inspector in the Information and Promotion Unit, Department of Regional Policy,
Marshal's Office of the Lodz Voivodship:
"EU funds promotion 2.0"
Facilitator: Tony Lockett, DG REGIO
Rapporteur: Sophie Falier, DG EMPL


Group F (Plenary room Menier) Interpretation from and into EN/FR
Transition time PPT

Communication priorities at the beginning of a new (and end of an old) programme period
How to strike the right balance between communicating the results of the 2007-2013 period and promoting the investment opportunities of the 2014-2020 programmes? For how long should the websites of the 2007-2013 programmes be updated? Does the distinction of the programme period matter to the wider public?

Speakers:
Isabelle Meersseman PPT, Nord-Pas de Calais (ESF): "CommunicationDo’s and Don’ts during transition time"
Frank Schneider PPT, Head of Communication, Central Europe programme:
"From communicating priorities to communicating thematic messages"
Facilitator: María José Cueto Faus, Deputy Head of Unit Communication, DG EMPL
Rapporteur: Boris Kandziora, DG EMPL


Group G (Room Saulnier) Interpretation from EN into FR only

Simplifying the life of communication officers 2014-2020 DOC

Communication Wiki 2014-2020 – finalisation of chapters
The negotiation of the information and communication chapter in the General regulation on EU Cohesion policy was expected to be completed by December - work on the Communication Wiki on www.Regionetwork2020.eu can now be finalised. The Communication Wiki includes good communication practices identified by the network members and provides concrete examples which Cohesion policy communication officers can take inspiration from in the period 2014-2020. The hands-on editorial work will be organised in small groups of 3-7 persons per chapter.

Editors: Linda Talve, Central Baltic Programme; Richard Holmes, United Kingdom; Paulo Emerenciano, Portugal;  Facilitator: Peter Fischer, DG REGIO
Rapporteur: tbd


Group H (Room L’Atelier) Interpretation from EN into FR only

Major conference on communicating Cohesion policy
The end of 2013 is a good moment to take stock of the progress made in the area of communicating EU Cohesion policy. With the 2007-2013 programme period, information and communication, including transparency, gained more importance. Many good communication activities were carried out. This conference will highlight some of the most interesting good practices from ERDF/CF and ESF programmes and its beneficiaries, and will help participants prepare for the next period. The target audience of this conference are not only programme communication officers and project managers, but also the Heads of Managing Authorities, representatives of regional development and economic ministries, Europe Direct Information networks, representatives of EU Institutions and the media.
The workshop participants will brainstorm to identify key elements for the agenda. In 2007, the first conference of this type was organised in Brussels.

Facilitator: Dominique Bé, DG EMPL
Rapporteur: Iolanda Fernandes, DG REGIO

12h00 - 12h30

Plenary session (Room Menier)
Interpretation from and into EN/FR

Reports from workshops
Closing remarks by:
Paula Laissy and Ognian Zlatev, Dominique Jérémiasz and Bertrand Millet

12h30 - 13h30

Buffet lunch

13h30 - 17h00

Project visits
Choose between option 1 or 2 (option 3 : fully booked) – each visit includes an ESF or an ERDF co-funded project

Option 1 : a virtual visit with exhibition, short movies about an ERDF, an ESF and an EAFRD funded projects. Possible for the duration of the conference inside “L’Usine” (the conference venue). On 4 December in the afternoon, the beneficiaries will be present.

Option 2: Projects visit within Paris (by public transport), choose between:

  • ESF co-funded project: Traineeship programme for craftsmen “Les compagnons du devoir”
  • ERDF co-funded project: Paris  Pionnières is an innovative team of female professionals who advise female entrepreneurs, support them and offer office space for their business (http://www.parispionnieres.org/)

Option 3 : Projects visit by bus in the outskirts of Paris – an example of a common ESF / ERDF support for a specific urban territory “Fabrique 21”
This visit is fully booked

  • ESF co-funded project: SHERPA gets support from the ESF for the establishment of technical workshops and training designed to bring new skills to industry professionals in the eco-construction area.
  • ERDF co-funded project: the “Ecoconstruction Park” is dedicated to mixed commercial and craftsmen activities. It is a real permanent exhibition focusing on sustainable housing. Ecoconstruction Park is the first step in the development of the sector in Carrières-Sous-Poissy (65/90 ha in total). The location of the project is attractive because of its good accessibility from Poissy. http://www.agglo2rivesdeseine.fr/index.php/fre/Rayonnement-economique/Terre-de-l-ecoconstruction/Le-Parc-Eco-Construction
EU Regional Policy: Stay informed