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Communicating EU Regional Policy


8th meeting of the INFORM
Community network of Regional Policy communication officers
07 – 08 December 2011, Brussels, Centre Borschette & DG REGIO


Wednesday, 7 December

INFORM core group meeting (Venue: CSM1, VIP room; Metro station Merode)

10h00 - 12h00

Co-ordination meetings between core INFORM members, Commission representations & DG REGIO, (desk officers & communication  officers) to examine the scope for joint communication activities to increase the visibility of EU Regional Policy in each Member State

Official beginning for all INFORM members (Venue: Centre Borschette, Rue Froissart 36)


Lunch and registration of participants


Welcome and presentation of the agenda; Raphaël Goulet, Head of Unit, European Commission, Directorate-General for Regional Policy, Information and Communication Unit

  • Presentation of conclusions from the morning session: Reports from trilateral discussions in the morning; Peter Fischer, Communication officer DG Regional Policy
  • Presentation of the information and communication rules 2014-2020, Raphaël Goulet PPTEN
  • Feedback from the Mid-term assessments; Peter Fischer PPTEN

3 parallel workshops for the preparation of the communication guidance document:

Scope of the workshops: Collection of input for a first draft of the communication guidance document for 2014-2020 in the following chapters:

Workshop A) Chapters 1 and 2: Communication strategy/annual activity plan (Room 0A) PPTEN
Introductory statement: Bertrand Millet, DATAR, France
Moderator: Bertrand Millet, DATAR, France
Rapporteur: Annabelle Maupas, Communication officer, DG Regional Policy

Workshop B); Chapters 3 and 4: The programme website/The List of Operations (Room 0B)
Introductory statement: Sanda Rieksta, Ministry of Finance, Latvia
Moderator: Marianna Sidoroff, Ministry of Regional Development, Poland.
Rapporteur: Peter Fischer, Communication Officer, DG Regional Policy

Workshop C) Chapter 6: The responsibilities of the Managing Authority (Room 0C)
Introductory statement: Hana Michalcíková, Czech Republic
Moderator: Karen Peleman, Enterprise Flanders, Belgium; European department;

Rapporteur: Anthony Lockett, Communication Officer, DG Regional Policy


Presentation of the outcome of the workshops' discussions; next steps for the drafting of the guidance document


Networking Dinner, invitation by the Walloon region to the Espace Wallonie, rue du Marché-aux-Herbes, 25-27

Thursday, 8 December

09h00 - 09h45

Latest information and communication activities from DG Regional Policy
Raphaël Goulet  and Peter Fischer, DG Regional Policy

  • OPEN DAYS 2011 and 2012
  • RegioStars 2012 and 2013 - state of play;
  • ETC book, national project posters, leaflet on the new regulation 2014-2020, etc.

Networking with other communication networks:

  • Closer co-operation with Europe Direct Information Centres:
    Presentation: Lena De Visscher, DG Communication, Unit C3, "The One-Stop Shop". PPTEN
  • Presentation: The ERDF E-Magazine Brussels of the journalism school IHECS:;
    Marie Frenay, Commission Representation to Belgium, and Sandrine Vandewattyne,  ERDF communication officer, Brussels region.
09h45 - 11h45

3 parallel workshops on "(Re-) Focussing your communication activities"

Broadly speaking programmes need to focus their communication activities on two main target groups: (potential) beneficiaries and the general public. The workshops provide examples how to do this.

Workshop D): The annual review of communication activities vs. a mid-term assessment of the communication plan
Presentation: Judit Szücs, Communication officer, Hungarian National Development Agency; "The Mid-Term Assessment as a tool to reorient the communication plan" PPTEN
Moderator: Elisabete Quintas, Communication Department Coordinator, NSRF Observatory Portugal
Rapporteur: Peter Fischer, Communication Officer, DG Regional Policy

Workshop E): EU fund campaigns – examples from Poland and Belgium
Presentations: Jacek Jaworski, Communication Officer, Polish Ministry of Regional Development: "How to speak about European Funds in TV campaigns" PPTEN
Laurence Locquet, Wallonia, Belgium: PPTEN
Moderator: Dorothee Fischer, Interact Point, Valencia
Rapporteur: Sinéad Meehan, Communication Officer, DG Regional Policy

Workshop F): Reaching target groups in European Territorial Co-operation programmes
Presentations: Frank Schneider, Head of Communication, Joint Technical Secretariat, Central Europe programme: "Knowledge management tools of the Central Europe Programme";  
Rasma Rozenberga, Joint Technical Secretariat; Estonia-Latvia cross-border co-operation programme; The programme website.
Moderator: Nuala Morgan, INTERREG IVC Joint Technical Secretariat

Rapporteur: Ann-Kerstin Myleus, Deputy Head of Unit, DG Regional Policy
11h45 - 12h45

Closing session in the plenary

  • Presentation of the workshops' main findings and discussions
  • Announcements: next INFORM meetings : Poland (Spring 2012); Joint INIO/INFORM conference in France, Nov./Dec. 2012
13h00 - 14h00




14h15 - 16h30

Project visit (departure by bus): Maison des Cultures et de la cohésion sociales, Molenbeek, (participation is optional)



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