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Communicating EU Regional Policy

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Seventh meeting of the INFORM
Community network of Regional Policy communication officers
17-18 May 2011, Boyana Residence Hotel; Sofia, Bulgaria

AGENDA

Tuesday, 17 May

INFORM core group meeting

09h00 - 11h00

Core group discussion (Room 5)
Chair: Raphaël Goulet, Head of Unit, European Commission, Directorate-General for Regional Policy, Information and Communication Unit

  • Communicating Regional policy in the Member States - State of play in the MS (structures and budgets update)
  • Assessment on previous communications strategy/actions and overview about 2010 actions (DKPPTEN, FR, PLPPTEN)
  • INFORM: who we are and how we work together (RegioNetwork2020)
  • Information and publicity rules in the period post-2013: preparing an INFORM information and publicity guide; Results of surveys among Czech and French national communication networks concerning future information and publicity rules: https://webgate.ec.europa.eu/regionetwork2020/node/1454.
  • EU regional project billboard/plaque photo campaign during the summer months?
  • Joint INFORM/INIO meeting in 2012?

Official beginning for all INFORM members

10h30 - 1h15

Registration of participants

 

 

11h15 - 12h45

Plenary (Room Triaditsa) with interpretation from and into: BG, EN, ES and FR

  • Welcome by Tomislav Donchev, Bulgarian Minister for EU Funds Management
  • Opening & presentation of the agenda by Raphaël Goulet, Head of Information Unit,  European Commission, Directorate-General for Regional Policy
  • Presentation of http://www.eufunds.bg/ the Bulgarian Unified Management Information System, the one-stop-shop website for EU funds by: Assen Zaharidov, State expert, Information and Systems for EU funds Management Directorate, Administration of the Council of Ministers of Bulgaria. PPTEN
  • Report from core group discussion by Peter Fischer, Information and Communication Officer; European Commission, Directorate-General for Regional Policy, Information and Communication Unit
 

 

12h45 - 14h00

Networking Lunch

 

 

14h00 - 16h00

3 parallel workshops - Scope of the workshops:

The workshop participants shall identify and describe good practices in line with the 3 workshop topics. These good practices shall serve as the basis for a joint guidance note on information and communication which will be drafted by the INFORM network members in the coming months. This guidance note shall also serve as a good practice guide during the programme period post-2013.

 

Workshop A) Annual major information activities; (Room Triaditsa) with interpretation from and into: BG, EN, ES and FR

Presentations: Helga Abendroth; Communication Officer, Senatsverwaltung Berlin, Germany: "Innovative Ways in Berlin 2011"; PPTEN http://www.berlin.de/sen/strukturfonds/oeff_arbeit/innovationswege.html
Karin Peleman, Communication officer, Flanders, Belgium: "The 2011 ERDF campaign in Flanders, Belgium" PPTEN
Moderator: Bertrand Millet, Chargé de mission; DATAR, France.
Rapporteur: Iolanda Fernandes, Communication Assistant, DG Regional Policy

 

Workshop B) Ensuring Transparency; the list of project beneficiaries + websites (Room 2);
Presentation: Marianna Sidoroff, Communication officer, Ministry of Regional Development, Poland:" The European funds website in Poland"; PPTEN http://www.funduszeeuropejskie.gov.pl/;
Mrs. Miroslava Zahradnikova, Ministry of Health of the Slovak republic; "The List of Beneficiaries of the Slovak Republic"; PPTEN www.nsrr.sk
Moderator: Suvi Tuhkanen, Ministry of Employment and the Economy, Regional Development Unit, Finland.
Rapporteur: Tony Lockett, Communication Officer, DG Regional Policy.

 

Workshop C) Helping the beneficiaries communicate, including branding and logos; plaques/billboards (Room 5)
Presentations: Sandra Hannig, Communication Officer, Municipal Department 27, City of Vienna, Austria: "Helping the Beneficiaries, a Wi(e)n-Win-Situation." PPTEN eu.wien.at".
Irmina Salciute Rickiene, Communication Division, Central Project Management Agency, Lithuania: "Personal experience as a communication tool". PPTEN
Moderator: Miglena Angelova - Chief Associate, Information and Systems for EU Funds Management Directorate, Bulgarian Administration of the Council of Ministers.
Rapporteur: Peter Fischer, Communication Officer, DG Regional Policy.

 

 

16h15 - 18h15

Plenary:

  • Report from the workshops' main findings and discussions
  • Decision on next steps to develop a joint guidance note (working methods, chapters, contributors, deadlines, …)
  • Assessment of previous communications strategy/actions and overview on 2010 actions
 

 

19h00

Traditional Bulgarian dinner – departure by bus.

Wednesday, 18 May

09h00 - 09h45

Plenary (Room Triaditsa) with interpretation from and into: BG, EN, ES and FR
Latest information and communication actions from DG Regional Policy
Raphaël Goulet  and Peter Fischer, DG Regional Policy

  • OPEN DAYS 2011: Communication workshop
  • RegioStars 2012: Communication category PPTEN
  • Developments on the INFOREGIO website (Tony Lockett, DG Regional Policy)
  • Latest video clip
 

 

09h45 - 11h45

3 parallel workshops on "How to reach the citizens"

 

Workshop D): Working with the media (Plenary) Room Triaditsa, with interpretation from and into: BG, EN, ES and FR

Presentation: Tvrtko Čelan, Communication manager, HU-HR CBC programme:
"Creating media interest for ERDF programmes: the case of the Hungary- Croatia Cross-border co-operation programme" PPTEN
Moderator: Elisabete Quintas, Communication Department Coordinator, NSRF Observatory Portugal.
Rapporteur: Katrine Solvang-Larsen, Communication officer, Ministry of Economic and Business Affairs, Denmark.

 

Workshop E): The use of social media in programme communication (room2)
Moderator and Presentation: Tony Lockett, Communication Officer, DG Regional Policy PPTEN
Rapporteur: Peter Fischer, Communication Officer, DG Regional Policy

 

Workshop F): Open project days as a way to inform the citizens (Room 5)
Presentation: Barbara Lont,  Co-ordination Unit Structural Funds, Dutch Ministry of Economic Affairs, Agriculture & Innovation and Mieke Cornet, Programme West-Netherlands: "Europa Kijkdagen - more than 100 projects open their doors during Europe week in May 2011" PPTENhttp://www.europaomdehoek.nl/kijkdagen
Moderator: Martin Müller, Communication Officer, ILB Brandenburg
Rapporteur: Iolanda Fernandes, Communication Assistant, DG Regional Policy

 

 

11h45 - 12h45

Closing session in the plenary (room …)

  • Plenary: Presentation of the workshops' main findings and discussions
  • Announcements: next INFORM meetings : 7-8 December 2011 in Brussels, …
  • EuropCom conference October 2011
 

 

13h00 - 14h00

Lunch

 

 

14h15 - 16h30

Project visit: Sofia Metro; departure by bus. End of official programme at 16h30. PPTEN

 

 

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