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Communicating EU Regional Policy

Guidance & Evaluation material

Guidance for beneficiaries

Some programmes have produced practical guides on communication for its beneficiaries:

Austria

- Vienna Operational Programme has prepared a guidebook for beneficiaries. It contains an explanation of the information and publicity rules and the communication guidelines with the Vienna specific corporate design.

Central Europe Programme

- Communications guide pdf

Cyprus

- A guidebook for beneficiaries pdfel issued by the Cypriot Managing Authority regarding the Implementation of Information and Publicity Actions for 2007-13 period, published on the Cypriot website www.structuralfunds.org.cy

France

- Poitou-Charentes: guidebook for beneficiaries by the Poitou-Charentes region. The guide pdffr is also available on the region's website dedicated to the European funding www.europe-en-poitou-charentes.eu.

Lithuania-Poland ETC Programme

- Lithuania-Poland ETC Programme has prepared a communication guide, available in 3 languages  (412KB) pdf and on the Programme web site: www.lietuva-polska.eu

Portugal

- OP Lisbon: Communication guide for beneficiaries: Guia de informação e publicidade para beneficários pdfpt

Slovenija

- Guidelines on information and publicity measures concerning Cohesion and Structural Funds for the period 2007-2013. Slovenian version pdf sl
- Handbook on visual image of Cohesion and Structural Funds for the period 2007-2013. It contains the terms of use of Slovenian and English version of common logo and slogan use d  for all three Funds (CF, ERDF, ESF) pdf sl.

Spain

 - Murcia region published a “Practical guide about information and publicity of the Structural Funds Activities 2007-2013” (Manual Práctico sobre Información y Publicidad de las actividades de los Fondos Estructurales 2007-2013): This guide pdfes is available on-line.

United Kingdom

- North East of England: Publicity guide and ERDF publicity toolkit for beneficiaries

Evaluating Communication activities

The basis for the successful implementation of the communication plans is the continuous monitoring and evaluation of the implementation of the various information and publicity measures.

Evaluation sheets
The Regional Policy Directorate-General prepared a set of evaluation sheets, which can be used as a model to evaluate various types of communication activities, such as publications, events or websites. The sheets are available in 6 languages: EN, FR, DE, IT, ES and PL.

SHEET 1 

Assessing activities targeting journalists deenesfritpl

SHEET 2

Assessing activities targeting the general public deenesfritpl

SHEET 3

Assessing the communication plan deenesfritpl

SHEET 4

Assessing an event deenesfritpl

SHEET 5

Assessing a good practice deenesfritpl

SHEET 6

Assessing media coverage deenesfritpl

SHEET 7

Assessing publications deenesfritpl

SHEET 8

Assessing a publicity campaign deenesfritpl

SHEET 9

Assessing a website deenesfritpl

Guidance on evaluation of communication activities

The Spanish Ministry of the Economy and Finance prepared a guidebook for the evaluation of communication plans in Spanish, English and French which can be downloaded from this website: seguimiento y evaluacion.

Studies and reports

December 2010: "Study on the quality of websites containing lists of beneficiaries of EU Structural Funds pdfen" The study contains inter alia a number of recommendations to make the list of beneficiaries more comparable and user-friendly.

Review of EU Cohesion Policy Communication Plans 2007-2013. Activities of national and regional managing authorities in the field of communication.

Report pdfen

The study was carried out in the second half of 2008. It is based on a review of a sample of 69 Member State communication plans plus 15 cross-border programmes, as well as a set of interviews with a sample of people responsible for communication activities in the various managing authorities.
It consists of two parts. The first part, an overview, provides findings from the analysis of the communication plans and interviews with communication practitioners. It identifies seven keys to successful communication on Cohesion Policy, such as adaptable communication plans, clearly identified target groups, proactive relations with the media, good internal communication, use of innovative tools, e.g. interactive websites, drawing on lessons learnt from previous programming periods and planning activities targeted to meet regional demands in the regional context.
The second part contains country fiches which describe more in detail provisions for information and publicity actions. A separate fiche is dedicated to the European Territorial Cooperation programmes.

2010 Eurobarometer survey on Regional policy

Citizens’ awareness and perceptions of EU regional policy pdf - doc - Summary pdf (October 2010)

2008 Eurobarometer report and all the materials related

What do Europeans think of Cohesion Policy? : Eurobarometer : Press Release en - Summary Report pdf - Full Report pdfen - Presentation ppten

La politique régionale de l'UE: Restez informé
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