Communicating EU Regional Policy

Austria

- Vienna Operational Programme has prepared a guidebook for beneficiaries. It contains an explanation of the information and publicity rules and the communication guidelines with the Vienna specific corporate design.

• The programme's logo can be downloaded here: http://eu.wien.at/index.php?m1_active=5&m2_active=35 

Central Europe Programme

- Communications guide

Cyprus

- A guidebook for beneficiaries issued by the Cypriot Managing Authority regarding the Implementation of Information and Publicity Actions for 2007-13 period, published on the Cypriot website www.structuralfunds.org.cy

France

- Poitou-Charentes: guidebook for beneficiaries by the Poitou-Charentes region. The guide is also available on the region's website dedicated to the European funding www.europe-en-poitou-charentes.eu.

Lithuania-Poland ETC Programme

- Lithuania-Poland ETC Programme has prepared a communication guide, available in 3 languages  (412KB) and on the Programme web site: www.lietuva-polska.eu

Portugal

- OP Lisbon: Communication guide for beneficiaries: Guia de informação e publicidade para beneficários

Slovenija

- Guidelines on information and publicity measures concerning Cohesion and Structural Funds for the period 2007-2013. Slovenian version . 
- Handbook on visual image of Cohesion and Structural Funds for the period 2007-2013. It contains the terms of use of Slovenian and English version of common logo and slogan use d  for all three Funds (CF, ERDF, ESF) .

Spain

 - Murcia region published a “Practical guide about information and publicity of the Structural Funds Activities 2007-2013” (Manual Práctico sobre Información y Publicidad de las actividades de los Fondos Estructurales 2007-2013): This guide is available on-line.

United Kingdom

- North East of England: Publicity guide and ERDF publicity toolkit for beneficiaries

SHEET 1 

Assessing activities targeting journalists

SHEET 2

Assessing activities targeting the general public

SHEET 3

Assessing the communication plan

SHEET 4

Assessing an event

SHEET 5

Assessing a good practice

SHEET 6

Assessing media coverage

SHEET 7

Assessing publications

SHEET 8

Assessing a publicity campaign

SHEET 9

Assessing a website

The Spanish Ministry of the Economy and Finance prepared a guidebook for the evaluation of communication plans in Spanish, English and French which can be downloaded from this website: seguimiento y evaluacion.

Report

The study was carried out in the second half of 2008. It is based on a review of a sample of 69 Member State communication plans plus 15 cross-border programmes, as well as a set of interviews with a sample of people responsible for communication activities in the various managing authorities.
It consists of two parts. The first part, an overview, provides findings from the analysis of the communication plans and interviews with communication practitioners. It identifies seven keys to successful communication on Cohesion Policy, such as adaptable communication plans, clearly identified target groups, proactive relations with the media, good internal communication, use of innovative tools, e.g. interactive websites, drawing on lessons learnt from previous programming periods and planning activities targeted to meet regional demands in the regional context.
The second part contains country fiches which describe more in detail provisions for information and publicity actions. A separate fiche is dedicated to the European Territorial Cooperation programmes.