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Communicating EU Regional Policy

Evaluating Communication activities

The basis for the successful implementation of the communication plans is the continuous monitoring and evaluation of the implementation of the various information and publicity measures.

Evaluation sheets

The Regional Policy Directorate-General prepared a set of evaluation sheets, which can be used as a model to evaluate various types of communication activities, such as publications, events or websites. The sheets are available in 6 languages: EN, FR, DE, IT, ES and PL.

SHEET 1 

Assessing activities targeting journalists deenesfritpl

SHEET 2

Assessing activities targeting the general public deenesfritpl

SHEET 3

Assessing the communication plan deenesfritpl

SHEET 4

Assessing an event deenesfritpl

SHEET 5

Assessing a good practice deenesfritpl

SHEET 6

Assessing media coverage deenesfritpl

SHEET 7

Assessing publications deenesfritpl

SHEET 8

Assessing a publicity campaign deenesfritpl

SHEET 9

Assessing a website deenesfritpl

The Spanish Ministry of the Economy and Finance prepared a guidebook for the evaluation of communication plans in Spanish, English and French which can be downloaded from this website: seguimiento y evaluacion.

See also the study on "Good practices in EU Regional policy communication 2007-2013 and beyond".

EU Regional Policy: Stay informed