Road Trip Project

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Road Trip Project

"The Road Trip Project": an initiative to engage with young audiences (18-24 years) through a series of road trip experiences on 4 European routes (Baltic, Danube, Mediterranean and Atlantic). During spring and summer 2018, participants (2 per route) will experience first-hand what the EU is about and what's in it for them, and they will share their adventures with their peers on social media. Local influencers will join them for short periods to introduce them to their favorite spots and people, while promoting the Road Trip towards their communities. Around 40 visits to inspiring EU co-funded projects are part of the journey. One key objective is to create and nurture an online community - a bottom-up communication channel in the hands of millennials around European topics reflecting their interests, concerns and expectations. Ultimately, the Road Trip Project will also result in a video documentary and an online European travel guide.

https://roadtriproject.eu/