The ‘MixedRinteriors’ project, funded by the ERDF, is aiming to use virtual and augmented reality tools to improve both the production and marketing of interior design products in Tuscany, Italy. A number of Tuscan companies working in the interior design sector are hoping to bypass showrooms, warehouse visits, and even trade shows for the marketing of their products in future. Companies, such as Richard Ginori porcelain, are attempting to ‘virtualise’ both their producti
- 18 April 2018
The ‘MixedRinteriors’ project, funded by the ERDF, is aiming to use virtual and augmented reality tools to improve both the production and marketing of interior design products in Tuscany, Italy.
A number of Tuscan companies working in the interior design sector are hoping to bypass showrooms, warehouse visits, and even trade shows for the marketing of their products in future. Companies, such as Richard Ginori porcelain, are attempting to ‘virtualise’ both their production and marketing. The goal is to shorten prototype times and improve links with the market.
The lead partner, Mediacross, is well-versed in customising communication solutions according to clients’ needs. The team is confident that this project will empower small and medium-sized enterprises to access foreign markets more easily, at lower costs and with fewer constraints.
In total, the project will total over EUR 4 million, including EUR 1.78 million from the ERDF.
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Source article on www.ilsole24ore.com 06/04/18
Author: Luca Orlando
Photo: © iStock/Naphat_Jorjee