Information & Communication Platform - Inform Network

Events - Fith meeting of INFORM - Community network of Regional Policy communication officers

Brussels – 15-16 June 2010 - 36 Rue Froissart, Borschette building

On 15 & 16 June 2010, the members of the INFORM network met for the 5th time in Brussels. Nearly 150 communicators participated in this event, which brought together communication officers of EU regional policy to exchange good practice with a view to improving the visibility and transparency of regional policy in the EU Member States. The meeting was also attended by representatives of eleven Commission Representations as well as staff working in the Directorate Generals for Regional Policy and Communication.

 

Agenda

 Tuesday, 15 June

10h00-12h30

Opening of the meeting for all core group members and participating COMM REPs

The participating COM REPs are: France, Germany, Italy, Spain, Greece, Romania, Poland, Hungary, Czech Republic, Ireland, Belgium, Austria; Slovenia and Estonia.

1) Co-ordination meetings between core INFORM members, Commission representations (from AT, BE, BG, CZ, EE, ES, FR, IE, LT, and SK) & DG REGIO to explore possibilities for increasing the visibility of Regional Policy in each Member State
2) Core group member meeting with DG REGIO, for those INFORM members whose COMM REP cannot participate. The group will debate the role of the INFORM core group.

Official beginning for all INFORM members

14h00-14h20

Plenary: General and core group meeting together

Opening remarks and chairs of the meeting:
Raphaël Goulet, Head of Unit, and Peter Fischer, Information and Communication Officer; European Commission, Directorate-General for Regional Policy (DG REGIO), Information and Communication Unit

  • Presentation of the agenda
  • Latest information from DG REGIO
  • Presentation of conclusions from the morning session

14h20-16h

Giving visibility to EU regional policy

 

16h15 - 18h

3 parallel Workshops: Which actions help most to ensure visibility of EU Regional Policy according to your experience?

  1. Experiences of Convergence and Cohesion Fund programmes
  2. Experience of Competitiveness programmes
  3. Experience of Territorial Co-operation programmes

All 3 workshops deal with the same question but from a different perspective. The aim of each workshop is to bring communicators together who face comparable conditions and challenges (e.g. size of TA budget, programme area or target audience). Each workshop should agree on at least 5 positive types of action as well as 2 less successful communication actions. The respective rapporteurs will present these in the plenary session.

1) Convergence/Cohesion Fund programmes :
Chair:  Judit Szücs, Communication Officer, Hungarian National Development Agency

Presentation :

2) Competitiveness programmes :
Chair: Ulrike Krumsee-Budde, Communication Officer, ERDF, Bremen

Presentation:

3) European Territorial Co-operation Programmes
Chair: Alke Elisabeth Voß, Communication Officer, Baltic Sea Region Programme 2007-2013;

Presentation:

Rapporteur: Eloy Gomez, Communication officer, INTERREG IV B SUDOE programme  

18h00-18h30

Plenary: presentation of the workshops' main findings and exchange of views

18h30-22h00

Departure to networking dinner – by bus or 15 minutes on foot

Venue: Jazz station (ERDF co-financed), Chaussée de Louvain, 193a-195, 1210 Brussels
 Wednesday, 16 June

09h30-10h30

RegioStars Awards – winners 2010

Regiostars Video clips

Presentation by Lithuania: ppt Akvile Zirguleviciute, Coordinator of EU Structural Funds for Communication Activities, Lithuanian Ministry of Finance

List of Beneficiaries – Looking at the road ahead

 

10h30-12h30

3 parallel workshops:

1. Innovative ways to attract media attention (and the difficulties involved in communicating successfully)
Chair: Vivian Stribos, Communication officer, Managing Authority, East Netherlands
Presentations:

Rapporteur: Lorena Garcia-Ferrer, Information and Communication officer, DG Regional Policy

2. Taking stock of social media: Facebook, Twitter et al: When to use it and how? Is it worthwhile? For what sort of communications? Additional staff requirements?
Chair: Dominique Jeremiasz ppt , Head of the Communications unit at the DGEFP in France

Presentations:

Rapporteur: Nicola Johnston, Press officer, DG Regional Policy

3. European Territorial Co-operation – exploring effective communication approaches

Chair: Bernhard Köhle, Head of Managing Authority Austria – Czech Republic 2007-2013

Presentation:

Rapporteur: Julia Eichhorst, Information unit, DG Regional Policy

12h15-13h00

Closing session in the plenary

  • Presentation of the workshops' conclusion and exchange of views, including presentation of the new platform RegioNetwork 2020
  • Announcements, events, next meetings: