Conference "Telling the story. Communicating Cohesion Policy together"

Programme and conference documentation

"Telling the story" conference agenda

 

 

 

 

Monday, 26 November 2007

09h00-09h45 - Registration and welcome coffee
10h00-10h45 - Opening session

Chair: Dirk Ahner, Director General, European Commission, Directorate General for Regional Policy

  • Danuta Hübner, Commissioner for Regional Policy
  • Vladimir Špidla, Commissioner for Employment, Social Affairs and Equal Opportunities

11h00-13h00 - Session 1 : Getting started: basic requirements

Workshop 1.A.  Planning efficient communication
Chair: Jimmy Jamar, Head of Unit, European Commission, Directorate General for Employment, Social Affairs and Equal Opportunities, Communication and CAD Unit

  • Creating a communication plan from evaluation results -  Kamila Davidova, Ministry of Labour and Social Affairs, Ondrej Stefek, Naviga 4,  Czech Republic
  • Hungarian Communication Plan- Judit Szucs, National Development Agency, Hungary Video
  • French communication strategy - Vasilije Kujacic, DIACT, France
  • Experience of Commission Representation in Barcelona – Laura Rahola Ortega, European Commission Representation in Spain, Barcelona Office

Rapporteur: Annabelle Maupas, European Commission, Directorate General for Regional Policy, Information and Communication Unit

Workshop 1.B. Helping beneficiaries communicate
Chair: Eddy Hartog, Head of Unit, European Commission, Directorate General for Regional Policy, Thematic Development and Impact Unit

  • European Funds Fairs – Ewelina Budzinska-Gora, Silesia Marshal's Office, Poland
  • Make it sexy! Communication best practice - Jean-Christophe Binetti, Convis Consult & Marketing GMBH, Germany
  • Media Training for Voluntary and Community Sector Beneficiaries - Richard Holmes, Objective 1 Programme Directorate, Government Office for Yorkshire and The Humber, UK
  • Co-Operation of Managing Authority of CSF and Final beneficiaries for the fulfilment of communication strategy – Evi Panagiotakopoulou, Ministry of National Economy and Finance, Greece

Rapporteur: Sebastian Stetter, European Commission, Directorate General for Employment, Social Affairs and Equal Opportunities, ESF Coordination Unit

Workshop 1.C. Informing the public
Chair: Ana Paula Laissy, Adviser to the Director General, European Commission, Directorate General for Regional Policy, Relations with the Civil Society

  • Nation-wide publicity campaigns in little Estonia - Kristi Jõesaar and Annika Vilu, Ministry of Finance, Estonia
  • Andalusian experience - María Goretti Minaya Llatas, Andalusia, Spain Video
  • Polish experience, Integrated Regional Operational Programme Rafal Nowak, Ministry for Regional Development, Poland
  • ESF publicity campaign – films - Dominique Jeremiasz, Head of Communication, Ministry of Employment and Solidarity, France
  • Experience of the Commission Representation in Budapest  - Kinga Kollar, Commission Represenation in Budapest, Hungary

Rapporteur: Christian Juliusson, European Commission, Directorate General for Regional Policy, Lithuania, Sweden and Denmark Unit

13h00-15h00 - Buffet lunch and networking opportunities

Networking corners :

  1. Publicity requirements for beneficiaries: means of providing information about information and publicity requirements, supporting tools (websites, guidelines, trainings), which work best?
    Experts:
    - Angelika Ioannides,Head of Programming and Communication Unit, Management, Organisation Unit of the Community Support Framework Greece
    - Claudia Salvi, Partner Search Office and International Activities and Relations Office, FORMEZ, Italy
  2. Transparency: Lists of beneficiaries and best projects: how to present them in an informative and user friendly way? Going beyond the regulatory requirements. Websites: main tool of communication with beneficiaries and the public. How to create a useful and interactive website.
    Experts:
    - Henrik Josephson, Communications and Publicity Officer, The North Sea Region Programme, Denmark
    - Peter Farago, Senior counsellor, National Development Agency, Hungary
  3. Communication plans and evaluation.
    Experts:
    - Ondřej Štefek, Partner, Naviga 4, s.r.o., Czech Republic
    - Jean-Christophe Binetti, Convis Consult & Marketing GMBH, Germany
  4. Communication in "non-visible" programmes and projects: training courses, broadband etc. ESF target groups: how to reach out and communicate with them?
    Expert:
    - Dominique Jeremiasz, Ministry of Employment and Solidarity, France

    - James Ritchie, European Social Fund Division, Department for Work and Pensions, United Kingdom
  5. Informing the public: programme launches and major annual information activities: original ideas and approaches. Sharing the best practice.
    Expert:
    - Roger Hope, Communications Manager, Special EU Programmes Body, UK

    - Annika Vilu, Kristi Jõesaar, Ministry of Finance, Estonia
  6. Building working relations with media. What to do, what to avoid. Examples of best practice.
    Expert:
    - Clare Morgan, Media Relations Manager, Objective One Partnership Office, Cornwall
    and the Isles of Scilly, UK
    - Roger Hope, Communications Manager, Special EU Programmes Body, UK
  7. Networking at various levels. Lessons learnt, experiences to share, how to make them lively and useful.
    Experts:  
    - Sonja Seiser, Regionalmanagement Burgenland GmbH, Austria

    - Anna Maria Linsalata, Regione Emilia Romagna, Italy
15h00-17h00 - Session 2 :  Tools

Workshop 2.A. Transparency – presenting beneficiaries and projects
Chair: Michael Niejahr, Head of Unit, European Commission, Directorate General for Agriculture and Rural Development, Coordination of horizontal questions concerning the clearance of accounts

  • Transparency in agricultural policy Nacereddine Sekri, Directorate General for Agriculture and Rural Development
  • Transparency in LatviaSanda Rieksta, Ministry of Finance, Latvia
  • Transparency for ESF in Flanders - David Mellaerts, ESF-agentschap Flanders, Belgium
  • L’application du principe de transparence au sein du programme INTERREG III B Sud-ouest européen: avantages et outils - Isabelle Roger, Joint Secretariat INTERREG III B South West of Europe, Spain
  • A project database on Internet - Malin Lingefelt, Information Officer, Objective 2 South Sweden and Objective 2 Swedish Islands, Sweden

Rapporteur: Dominique Be, Directorate General for Employment, Social Affairs and Equal Opportunities, ESF Coordination

Workshop 2.B. Going beyond press releases: media relations, how should we tell the story?
Chair:Eva Kaluzynska, Spokesperson for Regional Policy, European Commission, Directorate General for Communication

  • Building media relationships - Carleen Kelemen and Mark Yeoman, Objective One Partnership for Cornwall and the Isles of Scilly, UK
  • Guidelines about the organisation of a press office on structural funds - Claudia Salvi, FORMEZ, Italy
    Communication Plan Guidelines - Events Guidelines - Guidelines to communicate the Structural Funds
  • Putting the media in its place - Roger Hope, Communications Manager, Special EU Programmes Body, UK
  • Experience of the Commission Representation in France - Maria Kokkonen, Head of Press Service, Commission Representation in France

Rapporteur: Ulla Ropponen, European Commission, Directorate General for Regional Policy, Territorial Co-operation unit

Workshop 2.C. Structural funds and the internet
Chair:Raphaël Goulet, Head of Unit, European Commission, Directorate General for Regional Policy, Strategic programming and relations with the EP, the CoR and the EESC

  • Using internet sites to inform potential beneficiaries and the public: the Greek experience - Ivana Doulgerof, CSF Management Organisation Unit SA, Greece
  • Single Window eCommunication - Peter Farago, National Development Agency, Hungary
  • Innovative ways of reaching out to stakeholders - Kirsti Mijnhijmer, Interreg IIIB/IVB North Sea Region Programme, Denmark
  • Europa-MV.de – a regional one-stop-shop for EU-funding and networking Wolf Born,Deputy Director, Mecklenburg–Vorpommern Information Office to the EU

Rapporteur: John Walsh, European Commission, Directorate General for Regional Policy, Thematic Development and Impact

17h00-18h00 - Cocktail in the networking area
20h00 - Conference dinner
Welcome remarks: Claus Sørensen, European Commission, Director General, Directorate General for Communication
Venue : Les Salons de l'Atalaïde, 89 Chaussée de Charleroi, 1060 Brussels

 

Tuesday, 27 November 2007

09h00–11h00 - Session 3  : Communicating together

Workshop 3.A. Networks: working together on communication
Chair:Georgios Markopouliotis, Head of Unit, Directorate General for Communication, Geographical Coordination

  • Growing with Europe - from Murcia via Brussels to Burgenland - Sonja Seiser, Regionalmanagement Burgenland GmbH, Austria
  • Networking for success communication: past experiences for the future Plan - Anna Maria Linsalata, Regione Emilia-Romagna, Italy
  • Practices and experiences from Europe Direct network - Claire Sarda Vergès, Europe Direct Pyrénées Languedoc Roussillon, France
  • Networking in the UK and at the Community level - James Ritchie, European Social Fund Division, Department for Work and Pensions, United Kingdom

Rapporteur: Charles White, European Commission, Directorate General for Regional Policy, Information and Communication Unit

Workshop 3.B. Cooperation with the Commission Representations and other information relays
Chair:Thierry Daman, Head of Unit, European Commission, Directorate General for Regional Policy, Information and Communication Unit

  • Experience of the Commission Representation in the UK Sarah Lambert, Commission Representation in London
  • Experience of the Commission Representation in GermanyBarbara Steffner, Commission Representation in Berlin 
  • Europe Direct Hungary - Barbara Kerner, Europe Direct Baranya County/Pécs, Hungary
  • Europe Direct Denmark - Niels Chresten Andersen, Head of Europe Direct Bornholm, Denmark

Rapporteur: Wolfgang Petzold, European Commission, Directorate General for Regional Policy, Information and Communication Unit

Workshop 3.C. Crossing borders – communicating cohesion policy across Europe
Chair:Ann-Kerstin Myleus, European Commission, Directorate General for Regional Policy, Territorial Co-operation Unit

  • Understanding communication - A clear and consistent message - Henrik Josephson, The Interreg IVB North Sea Region Programme, Denmark
  • Building the CENTRAL Community - enabling and monitoring beneficiaries - Claus Schultze, CENTRAL EUROPE Programme JTS, Austria
  • Experience fromINTERREG IIIA/TACIS - Giedrius Surplys, INTERREG Joint Technical Secretariat, Lithuania

Rapporteur: Peter Fischer, European Commission, Directorate General for Regional Policy, Information and Communication Unit

11h00-11h30 - Coffee break
11h30-13h00 - Conference conclusions: debriefing from the 9 workshops

Closing remarks: Danuta Hübner, Commissioner for Regional Policy Video
Chair:David Coyne, Director, European Commission, Directorate General for Employment, Social Affairs & Equal Opportunities, ESF Coordination Directorate