On 26-27 November 2007 the Directorate General for Regional Policy, in cooperation with the Directorate General for Employment, Social Affairs and Equal Opportunities and the Directorate General for Communication, organised a conference "Telling the story. Communicating Cohesion Policy together", held in Brussels, in the Charlemagne building.
The aim of the event was to give recognition to the importance of communicating on Cohesion Policy and to provide an opportunity to exchange experience on information and publicity for the Structural and Cohesion Funds. The event took place in the context of the increased importance the Commission gives to the issue of communicating on European matters, of which Cohesion Policy is one of the most visible ones given its significant budget and outreach to regions and citizens.
The conference was organised at a moment when many of the Operational Programmes have already been approved. Unlike in the 2000-2006 period, managing authorities will have to tell the citizens about each project funded. They must also develop a specific approach towards media, by organising at least one major information activity per year.
Nine workshops grouped into three thematic blocks allowed for discussion on selected topics, such as information activities aimed at various target groups and modern means of communication. The event showcased examples of efficient information campaigns and the most interesting information measures. It provided learning opportunities for all involved in information and publicity activities during the networking corners and social events. It also highlighted the crucial importance of networking.
450 participants, including communication officers from regional and national managing authorities, the representatives of European information relays and media, as well as the European Commission, including the Commission Representations and other EU institutions took part in the event.