Kultura je u središtu bogate europske baštine i povijesti, ali kreativnost i inovacija će biti pokretači europske budućnosti. Ulaganja u kulturne i kreativne djelatnosti mogu pospješiti regionalno gospodarstvo i poboljšati socijalnu uključenost. Stoga Regionalna politika EU usmjerava ulaganja u ovaj sektor, pod uvjetom da su zasnovana na razvojnim strategijama sa zdravom gospodarskom podlogom. Rezultati su pozitivni u pogledu inovacije, rasta i radnih mjesta, što sve pomaže u postizanju ciljeva Strategije Europa 2020 za pametan, održiv i uključiv razvoj.
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What are cultural and creative industries?
Cultural & Creative Industries include a diverse collection of business disciplines that have both a cultural and economic impact, in particular:
- web and graphic design,
- performing arts,
- video games and multimedia,
- arts and antiques,
- artistic crafts and fashion design,
- TV and radio production,
- advertising and public relations.
Culture and creativity are not limited to artistic value. Through the use of EU Structural and Investment Funds, their industry potential can be used in different ways across Europe’s regions and cities. For example:
- The development of creative clusters, creative incubators and the digitisation of cultural content have proven particularly beneficial to Europe’s less favoured and peripheral regions.
- Investing in culture enhances the quality of citizens' life helping the economic growth in urban areas because it already employs some 10 % of cities’ workforces
- Cultural investments have, through the design of new products and services, given a new lease of life to otherwise declining industries. As part of broader regional innovation strategies, these types of investments can make room for higher-value market niches in peripheral regions.
2007-2013 Programming period
Between 2007 and 2013 the EU invested more than Â EUR 6 billion in cultural and creative industries, (CCI) broken down as follows:
- EUR 3 billion to protect and preserve our cultural heritage
- EUR 2.2 billion to develop cultural infrastructure
- EUR 775 million to support cultural services
2014-2020 Programming period
Because human creativity is the ultimate economic resource, the EU is keen to do more with the talent that is straddling its CCI; we see unleashing this potential as crucial to the delivery of the Europe 2020 goals.
We therefore advise that national authorities, in their applications for ERDF support:
- consider existing cultural and creative industry development in the region concerned
- involve all cultural, administrative and political actors in decision-making processes
- streamline regional, national and EU funding to cover the sector’s different needs while making the best combined use of European Structural and Investment Funds (ESIF), the Creative Europe Framework Programme, the Programme for the Competitiveness of Enterprise and SME (COSME), Horizon 2020, the Framework Programme for Research and Innovation, the European Creative Industries Alliance, national and/or regional programmes for cultural and creative industries and other possible sources of funding
- focus ERDF assistance on supporting new cultural sectors that are closely linked to innovation and creativity
- Study on the entrepreneurial dimension of the cultural and creative industries
- Study on the economy of culture in Europe
- Study on the contribution of culture to local and regional development â evidence from the Structural Funds
- Strategic report Â 2013 on the implementation of the current round of programmes 2007-2013
- European Commission - Culture