Europeans get information through TV, radio and internet – so that's where the EU has to reach them.
Most Europeans would like to be better informed about the EU, ideally via TV and radio. So the commission is planning to amplify its coverage of European affairs in the audiovisual media:
A network of European television channels is also on the cards, to follow the radio network launched on 1 April connecting at present 16 national and regional stations throughout the EU.
This new strategy is the final stage in the Commission's Plan D, designed to stimulate public debate on the future of the EU. Since the plan was launched in 2005, the Commission has rolled out many initiatives aimed at communicating better, including the online forum Debate Europe and its new internet strategy.
Communication has been one of the Commission's key strategic concerns under its current president, José Manuel Barroso. It has pulled out all the stops to engage in dialogue with all Europeans - in 23 official languages (this article is a good example). And this is the first Commission team to have a member specifically responsible for communication: Margot Wallström .