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Creative strategy - 01/10/2012

New plan to help Europe’s cultural and creative industries become more competitive, boosting jobs and growth.

The switch to digital technologies, globalisation and evolving consumer behaviour are among the challenges facing the industry today.

For example, creative businesses find it difficult to attract the investment needed to embrace digital technologies – key to lowering production costs and accessing new markets.

The Commission is proposing a range of measures to help, both nationally and at EU level, including promoting skills development and providing investment.

Helping out makes sense at a time when Europe is in the midst of an economic crisis. Up to 8.5 million people work in the creative sector, which includes architecture, artistic crafts, cultural heritage, design, festivals, fashion, film, music, performing and visual arts, libraries, publishing, radio and television.

They account for up to 4.5% of the EU’s GDP and make a significant contribution to other industries, where innovation is increasingly driven by creativity and design.

Direct action

The Commission is calling on EU countries to focus on improving skills and access to finance, boosting competitiveness, expanding exports, and reinforcing links with other industries.

At EU level the Commission is proposing to strategically use the €1.8 billion earmarked for the next Creative Europe programme (2014-2020) and other existing funds. Plans include:

  • fostering entrepreneurship by reducing red tape for small businesses, which make up a large segment of the cultural and creative sector
  • integrating the EU’s digital market, for example through a common approach to protecting intellectual property rights and reducing the quantity of counterfeit goods sold via the Internet
  • promoting networking and the sharing of good business practice across Europe
  • guaranteeing bank loans to make access to finance easier for creative businesses and organisations
  • supporting measures to help build audiences, test business models and increase international exports
  • providing funds for education and training, such as through the EU’s Erasmus for All programme
  • using a range of existing funds to increase the contribution culture makes to regional and local development, both in urban and rural areas.

More on EU support for culture

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