10 tips for success

A successful language strategy can start with small changes. You will see how this can have a big impact. Keep languages in mind in all your actions and you will open up new possibilities. Concrete tips from small businesses that turned languages into success.

1. Adapt your website to different languages and cultures

This generates trust with your potential clients and makes it easier for them to understand your products and services thoroughly. It also shows evidence of long-term commitment to their particular market.

2. Offer traineeships for foreign students

Consider organising shorter or longer work placements for foreign students. Finding someone from a country with which you are planning to do business can help you obtain valuable first-hand market information.

3. Install language technology

Language-learning programmes, electronic dictionaries and special terminology databases should be readily available to anyone who needs them.

4. Cooperate with local universities

Network with local and foreign students for practical training, consulting opportunities, etc. You will gain linguistic and cultural capital while they will derive valuable experience.

5. Recruit staff with proven language skills

In the globalised business world, international communication skills are a real asset. Recruit people who have invested in and then updated these skills and who are not afraid to use them.

6. Recruit native speakers

Languages mean encounters with people and other cultures. Look for native speakers to provide your company with language assets along with a valuable insight into foreign cultures and practical examples of day-to-day intercultural communication.

7. Organise language training for sales and negotiations

Learn how to convince your clients in their own language. Targeted intensive language courses are available for specific goals.

8. Use professional translators and interpreters

For official documents, a legal context, after-sales service - use professionals to maximise the end results. Translating your website or promotional material also calls for linguistic skills and cultural knowledge.

9. Employ local agents

When you enter a new market, think of employing a local partner based in that country. The local partner will provide invaluable help with market research, local negotiations, administrative procedures, etc.

10. Organise cultural briefings for your staff

Cultural briefings are highly beneficial for staff in contact with people from foreign cultures and also enable you to prepare thoroughly before entering a new market or travelling abroad. At the same time, they can also act as a staff motivator.