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Setting up a Charter: 7 key points


In order to set up and promote a Diversity Charter, organisations need to be extremely familiar with diversity and inclusion management. A solid foundation of knowledge will provide the Charter with the credibility it needs to get started.

 Keep it simple!

Any organisation with the relevant expertise in diversity, e.g. a professional association, foundation, government body, etc., is welcome to set up a Diversity Charter. If necessary, government bodies can also partner with a local consultancy or organisation to develop promotional activities. When designing the structure of a new Charter, simplicity and flexibility are crucial. This will keep overhead costs to a minimum and ensure that output remains cost-effective.

 Partnership and Alliances

Promotional activities within the Member States make up a large part of the Charters’ day-to-day activities. These activities often require Charters to build partnerships with local institutions that already have a proven record in diversity, in addition to a well-established reputation in their communities. For example, such institutions may include a local or national administrative body, such as a ministry or equality body. By helping to organise signing events in smaller cities and municipalities, these partners can reach companies, particularly SMEs, in every part of the country.


To keep the costs of the project down, the organisation behind the Charter’s promotion should be kept as small as possible. Management tasks usually involve: crafting the text of the Charter, promoting the Charter to potential signatories, organising events to bring together stakeholders, sharing best practices with Charters in other Member States, etc.


Building a sustainable Charter with a sufficient promotional budget requires founders to secure a steady source of funding. Charters are usually supported by donations from signatories, participation fees from training programmes, sponsored events, financing from national administrations, and EU funds (through national co-financed projects), etc.

 Services to signatories

The Web is the Charter’s main communication tool. Each Charter’s website should provide its signatories with access to an electronic version of the Charter. It should also offer an up-to-date database of signatories, partners and sponsors. In addition, it should foster a vibrant information exchange, allowing signatories to share best practices and contact other Charters from the rest of the European Union. The extent to which these free services can be implemented depends on the Charter’s fundraising abilities.

 Exchange at the European Union level

National Charters and their signatories can reap huge benefits from participating actively in the Diversity Exchange Platform. It provides access to best practices information, training tools and exchange with other companies all over Europe. The platform can also serve as a tool for interested organisations looking to learn how to successfully launch and run a Charter.