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Unfair commercial practices


Is it fair?

A European initiative in support of consumers

Consumers in the European Union should not be misled by inaccurate or misleading commercial claims by traders. This guide explains what commercial practices are considered unfair under EU law and how consumers can seek redress if they are cheated.

A consumer's guide to unfair commercial practices which are always prohibited under EU law. The guide provides a brief description and examples of each blacklisted practice.

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The burning question for consumers will undoubtedly be: “How can I tell when a particular commercial practice is unfair? This section provides simple guide and many examples.

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If you've been cheated, don't despair! There are mechanisms in place to help you resolve a dispute with a trader - even across borders.

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