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Irish companies best in EU for Social Media policy
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16/12/2013 00:00:00

20% of enterprises in Ireland have a formal policy for the use of social media. This is the highest in the EU, and is followed by the Netherlands (18%), Cyprus (17%) and Denmark (16%). In nineteen Member States, the share was below 10%.This is according to a new report from Eurostat, the EU statistics office.

    Tablet computer

    The same study also found that 48% of Irish companies use social media, this is third in the EU with the highest rates in Malta (55%) and the Netherlands (50%). 

    75% of Irish companies have websites, above the EU average of 73%. 92% of Danish companies have websites, compared to 42% in Romania. 

    In 2013, almost three quarters of enterprises1 employing 10 persons or more in the EU28 had a website, an increase of 6 percentage points compared with 2010 (73% compared with 67%). For more than a decade there has been a shift in the content of enterprise websites from static webpages towards web applications, which include functionalities such as online ordering and links to social media. In particular, the use of social media enables enterprises to improve their image and internet presence. In the EU28, 30% of enterprises used at least one type of social media in 2013, although only 8% of enterprises had a formal policy for social media use.

    Looking at specific types of social media, 28% of enterprises in the EU28 used social networks (e.g. Facebook2) in 2013, 11% multi-media content sharing websites (e.g. YouTube2), 10% blogs or micro blogs (e.g. Twitter2) and 6% wiki-based knowledge-sharing tools3.

    These data come from a report4 published by Eurostat, the statistical office of the European Union, and form part of the results of a survey conducted at the beginning of 2013 on ICT (Information and Communication Technologies) usage and e-commerce in enterprises in the EU28 Member States, Iceland, Norway and the former Yugoslav Republic of Macedonia, with a special focus on social media use by enterprises.

    Largest shares of enterprises having a website in the Nordic countries

    The proportion of enterprises with a website differed among Member States, with the largest shares recorded in Finland (94% of enterprises with at least 10 persons employed), Denmark (92%), Sweden (89%), Austria (86%), Germany and the Netherlands (both 84%), and the smallest in Romania (42%), Bulgaria (47%), Latvia (56%), Portugal (59%), Greece and Hungary (both 61%).

    Use of social media ranges from 15% of enterprises in Latvia to 55% in Malta

    The difference between Member States is also large concerning the use of social media. The share of enterprises using at least one type of social media ranged from 15% in Latvia, 16% the Czech Republic and 19% in France, Poland and Romania to 55% in Malta, 50% in the Netherlands, 48% in Ireland, 45% in Sweden and 42% in the United Kingdom.

    The highest proportions of enterprises having a formal policy for using social media for their business were observed in Ireland (20%), the Netherlands (18%), Cyprus (17%) and Denmark (16%). In nineteen Member States, the share was below 10%.
     
    Largest shares of enterprises using blogs in the Netherlands, the United Kingdom and Ireland

    Among the different types of social media, the highest shares of enterprises using social networks were registered in Malta (52% of enterprises with at least 10 persons employed), Ireland (46%), the Netherlands (45%), Sweden (42%) and the United Kingdom (40%), and the lowest in Latvia (13%), the Czech Republic (15%), Poland (16%), France and Romania (both 17%).

    For multimedia content-sharing websites the largest proportions were observed in the Netherlands (23%), Malta (20%), Belgium, Greece, Lithuania and Sweden (all 16%). Seven Member States had shares of below 10%.

    For the use of blogs or micro blogs, the Netherlands (27%) also came top, followed by the United Kingdom (23%) and Ireland (20%), while nineteen Member States had shares below 10%.
    For wiki-based knowledge-sharing tools, Lithuania (14%) had the highest proportion, followed by Croatia (13%), Germany and Malta (both 11%) and Austria (10%). The remaining twenty-three Member States had shares of below 10%.

    Enterprise websites and social media use, 2013
    (% of enterprises)

     

    (% of enterprises)

     

    Website

    Use at least one type of social media

    Formal policy for social media use

    Social networks

    Multimedia content-sharing websites

    Blogs or micro blogs

    Wiki-based knowledge-sharing tools

    EU28

    73

    30

    8

    28

    11

    10

    6

    Belgium

    78

    35

    9

    31

    16

    10

    5

    Bulgaria

    47

    31

    6

    30

    9

    5

    4

    Czech Republic

    80

    16

    5

    15

    6

    3

    2

    Denmark

    92

    40

    16

    36

    14

    8

    5

    Germany

    84

    33

    7

    29

    13

    7

    11

    Estonia

    76

    27

    4

    24

    7

    5

    2

    Ireland

    75

    48

    20

    46

    14

    20

    7

    Greece

    61

    34

    8

    28

    16

    11

    7

    Spain

    68

    31

    9

    29

    15

    13

    5

    France

    65

    19

    4

    17

    5

    5

    3

    Croatia

    68

    37

    7

    30

    14

    6

    13

    Italy

    67

    25

    5

    21

    10

    6

    4

    Cyprus

    66

    38

    17

    37

    13

    13

    4

    Latvia

    56

    15

    3

    13

    5

    7

    2

    Lithuania

    75

    38

    6

    31

    16

    9

    14

    Luxembourg

    79

    30

    6

    26

    12

    8

    7

    Hungary

    61

    26

    3

    22

    10

    2

    6

    Malta

    78

    55

    14

    52

    20

    12

    11

    Netherlands

    84

    50

    18

    45

    23

    27

    7

    Austria

    86

    39

    11

    35

    14

    7

    10

    Poland

    66

    19

    3

    16

    8

    3

    4

    Portugal

    59

    36

    9

    33

    12

    6

    4

    Romania

    42

    19

    5

    17

    6

    3

    2

    Slovenia

    80

    37

    9

    34

    13

    8

    2

    Slovakia

    80

    26

    8

    21

    11

    4

    6

    Finland

    94

    37

    13

    34

    14

    8

    6

    Sweden

    89

    45

    15

    42

    16

    13

    9

    United Kingdom

    82

    42

    15

    40

    15

    23

    6

    Iceland

    83

    60

    12

    58

    18

    14

    5

    Norway

    79

    46

    17

    43

    12

    9

    5

    Former Yug. Rep. of Macedonia

    54

    36

    8

    33

    15

    6

    7

    1. The survey covered enterprises with at least 10 persons employed in manufacturing, electricity, gas and steam, water supply, construction, wholesale and retail trades, repair of motor vehicles and motorcycles, transportation and storage, accommodation and food service activities, information and communication, real estate, professional, scientific and technical activities, administrative and support activities, repair of computers and communication equipment.
    2. References to third-party brands, products and trademarks are for the sake of clarification and are not intended to promote the use of such products.
    3. Of course, as an example of a wiki-based knowledge-sharing tool, please see Statistics Explained on the Eurostat website: http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Main_Page 
    4. Eurostat, Statistics in Focus 28/2013 "Businesses raise their internet profile by using social media” available free of charge in Statistics Explained on the Eurostat web site:
      http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Social_media_-_statistics_on_the_use_by_enterprises
      The full set of data can be found in the dedicated section: http://ec.europa.eu/eurostat/ict under "Data", “Comprehensive databases”. Please note that ICT data on the Eurostat website are grouped according to the year in which the survey was conducted.



    Last update: 17/12/2013  |Top