What would be your advertising campaign to encourage young people to become farmers or to work in the agricultural sector?
This is the theme of a competition currently being run by the European Council of Young Farmers (CEJA). The objective is to develop ideas on how to attract young people into farming. As of now, 34% of farmers in the EU are 65 years old or more and many will be retiring in the coming years.
Interested students are encouraged to propose an advertising campaign to promote agriculture and farming as a career.
Participants must be aged 14 to 19 years and must form groups of four with one team leader in order to enter the competition.
A letter of intent must be sent to the CEJA by 15 November 2011 with the final project sent by 15 March 2012.
The award will be a 3 day study trip to Brussels to visit the most prestigious EU institutions. Three winning groups will be invited to take part in a 3-day study trip to Brussels in June 2012.
Further information is available at: http://ceja.eu/en/projects/ceja-projects/european-school-competition-project