A weblog, also known as a blog, is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary and links to articles or other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
The use of blogs is gaining in popularity as a communication tool because blogs have given people the opportunity to express their views to a mass audience. Companies are also beginning to use weblogs as an internal tool for knowledge sharing.
The tools for editing, organizing, and publishing weblogs are variously referred to as "weblog software" and simply "blogware" (in other words the blogs are at the most cases powered by specially configured wiki).
A blog is made up of articles that:
- Are classed in reverse chronological order
- Are updated frequently
- Allow a dialogue with the readers via comments
- Are rich in multimedia content (text, links, files, photos, videos, podcasts)
- Are available for syndication
- Allow for multiple authors
- Contain archives - by month or by category
- Are searchable
Important to note is that a blog needs to be frequently updated. A lot of bloggers start enthusiastically, but see that after a while they don't have sufficient content or time to post regularly. It is important to make an editorial planning. Or consider to work on a blog with a team or guest bloggers.
Commissioner Andris Piebalgs' blog : http://blogs.ec.europa.eu/piebalgs/
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