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Europa Analytics

Europa Analytics allows you to track, analyse and understand better your website audience. This is crucial to ensure online communication is targeted and cost-efficient. This corporate service is currently based on the open source tool Piwik, customised for specific European Commission business needs.

You can access the Europa Analytics tool here.

A technical and a functional FAQ and documents about Piwik fundamentals, Campaigns tracking, Segments, Events or Goals are available on this IPG section.

The pk builder tool will help you to generate your campaign tracking URLs.

You can send an email to COMM EUROPA MANAGEMENT to

  • have a training session
  • have technical support
  • start tracking your website

Subscribe to the Europa Analytics Newsletter here to receive the Europa Analytics news.