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Service site

Site offering a specific service to the visitor (e.g. electronic bookshop, translations, customized consultancy for specific queries, etc.)

 

Description

A "Service" site focuses on offering a well-defined specific service to the visitor. Electronic services can be offered in multiple contexts, either as part of a general site or as a stand-alone service. This sheet talks about stand-alone service sites that have no other means than offering the service concerned. "Service" sites can address a general audience or can focus on a particular group of stakeholders.

 
 

Example

Service sites:

  • EU bookshop: central site managed by the Publications Office where visitors can find information on publications of all EU institutions and possibly order them. The EU Bookshop targets a general audience.
  • EU Press Room: portal grouping all the services that the EU is offering to journalists: press releases, media libraries, broadcasting, etc. 
  • EU law in force: central database of all official EU legislation.
  • Researches in Motion: a one-stop shop for researchers seeking to advance their careers and personal development by moving to other countries.
 
 

URL

  • http://ec.europa.eu/<service_name> for services offered by the Commission
  • http://europa.eu/<service_name> or http://<service>.europa.eu for services offered by an interinstitutional organism
 
 

Criteria

A "Service" site should attach particular importance to the following criteria:

  • A "Service" site should focus on the service itself and must refer to the relevant policy site for background information.
  • A "Service" site must be completely task-oriented: when entering the site, it must be immediately clear for the visitor what he can do and what is the most efficient way to do it.
  • The number of languages in which a service site is offered will depend mainly on the audience targeted. If a very specialised audience is targeted the site could be limited in terms of multilingualism. However, sites targeting a very wide audience should be available in all official languages or as many of the official languages as possible; if not, the reason(s) why should be clearly explained somewhere in the site.