Site created in the context of a particular event. Aimed at promoting the event and supporting its organisation.
An "Event" site is created in the context of a particular event (e.g. Green Week). Its main purpose is to promote the event and to provide electronic services to support its organisation (e.g. subscription forms). An event site always fits within a particular policy site, but can be promoted separately to improve its visibility to the outside world. It should focus only on the event itself and not repeat the background information that can be found through links on the relevant policy site.
One can distinguish several types of event sites, depending on the nature and lifetime of an event:
Important recurring event: European week of Regions and cities
One-off specialised event: European Future Technologies Conference and Exhibition
The URL to be used for an event site will depend on the nature of the event.
For important EU events targeting the general public, an URL in the europa.eu domain should be used. Preference should be given to sub-URLs, possibly supplemented by top-level aliases for very important public events.
For more specialised events of conferences organised by individual DGs, an URL in the ec.europa.eu domain must be used. An alias can be created that redirects to a section within the parent policy site.
http://ec.europa.eu/<event>/index_xx.htm, redirecting to http://ec.europa.eu/<policy>/.../<event>/index_xx.htm.
The "Event" site should use the technology that is most appropriate to deliver the functionality required by it. Several options are open:
Flash, JSP, ColdFusion, Drupal, Documentum ...
In the framework of the "Flexible Platform", a standard "event site" was created. This environment can be used to generate a new event site in very short time by means of simple customisation rules. This solution should be adopted whenever possible. In any case, the choice of technical solution should always be made in consultation with DG COMM and DIGIT.
An "Event" site should attach particular importance to the following criteria:
- The site should focus only on the event itself and must refer to the relevant policy site for background information.
- The number of languages in which en event site is offered will depend mainly on the audience targeted. If a very specialised audience is targeted the site could be be limited in terms of multilingualism. However, sites targeting a very wide audience should be available in all official languages or as many of the official languages as possible; if not, the reason(s) why should be clearly explained somewhere in the site.
- It must be very clear on the home page which audience is targeted.