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Types of content

The purpose of this section is to present some examples of typical and important kinds of content suitable for publication on the Web. Many of us are faced with the obligation of publishing unsuitable texts for the Web on a daily basis and in formats that are not user-friendly. Remember: if you have to publish a text in a format or of content that is traditionally not suitable for the Web, at least try to introduce it with text that is.



  • Background material for the general public: explaining what the European Union is, its achievements, what it does and how its policies affect citizens is text that many institutions, DGs and services produce. Written in a journalistic style, and with no jargon, this text must also be short.
  • Summaries of key documents: all key documents should be introduced by a short summary, understandable by most citizens.
  • News: news items are not press releases. Press releases are destined for journalists who will then write their own news. If you want to include news in your sites, make sure you are able to produce short, easy-to-understand pieces of no more than around 400 words.
  • Short texts: short texts (maximum 100 words) for introductory content, slogans, banners, promotional buttons, hyperlinks, hyperlink descriptions, metadata, labels for website elements (such as the navigation), promotional texts, press conference backdrops.
  • Press releases: these are written by the spokespeople service and are destined for journalists. Directly linking to the Rapid database from news sections is not advised. Press releases should be linked to from "Press corners" or website areas dedicated to the Press.

If you want to include any other types of content in your website and it is not described in this section, it means that it most certainly needs to be introduced by one type that is describe in this section.