Writing for the Web
Quick overview? See below the checklist for writing a web page.
- Who is the audience and is the content relevant/interesting to them?
- Does the page have just one (main) subject – and what is it?
- Is the key information in the most prominent position (usually the top of the page)?
- Does the page have an intro paragraph summarising the page’s key idea (answering the basic questions: who, what, where, why, how, when)?
- Does the page contain only essential content?
- Is background info linked to rather than being quoted in full on the page? (Don't duplicate content already available on EUROPA/the Web)?
- Are all the concepts expressed as much as possible from the perspective of the reader, not the EU?
Structure and presentation
- Are plentiful, meaningful (sub)headings used (to show how the different text chunks relate to each other)?
- Is bolding used to highlight key ideas in each paragraph? (max. 2 items per paragraph)
- Are paragraphs short? (max. 2-3 lines - even 1 sentence is fine).
- Does each paragraph have just 1 main idea?
- 3 or more items listed in running text should be a bulleted list or table.
- If the page is long, does it have internal navigation links at the top?
Optimising for search engines
- <title> tag
- meta description tag
- links (use text names rather than leaving a simple URL)
- headings (must be formatted H1, H2, etc.)
- ALT tags