Populating the site
1. Inventory of existing content
The aim of this step is to establish a complete inventory of all the generic sites, pages, documents, services on EUROPA and other sites (Member States government sites, government sites outside of European Union, etc.) relative to the theme in question. This inventory could be done by the content providers (authors) and it has to be approved by the site’s Editorial Board.
Manual method based on the knowledge of different experts in order to identify the information regarding the theme.
- Identify and interview experts, information officers and webmasters of the concerned DGs, task managers of EUROPA at the DG COMM and copywriters.
- Search in the Thesaurus EUROVOC of all the terms related to the theme of the site in question
- Use of these terms as a search criteria for metadata (title, classification, keywords and description)
- Use of these terms as search criteria for a search on EUROPA
2. Analysis of the existing content
Existing content must be carefully considered and possibly revised before it can be recycled onto your site. Since existing content will probably be dispersed over different sites, decisions will have to be made as to the level of integration of that content into the site (i.e. whether to host it directly on the site or make it accessible via a link).
Whenever content is integrated via a link, consider if a new introductory text is needed. If the target site is well structured and has been constructed using the CWCM, you may be able to reuse some of its content for providing this introductory text. Please keep in mind that several layers of navigational pages between the home page and the content might be frustrating to the users.
Much of the time, content only refers to text. But images, graphics, tables, audio and video are also types of content. These different content types should work together to fulfil a single content requirement.
3. Creation of a new content
Whether it is to introduce and explain a series of links or to fill the content gaps that may emerge from the inventory of existing content, your site is most likely to need new content. Editing new texts is one of the most delicate stages of the site creation. Not only must the texts respect the rules for web writing and be fine-tuned to the specific target audience, but they also must be approved by all the relevant DGs and services.